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How to Repel the Wrong Customers -- and Attract the Right Ones

You don't want everyone to like you, just the right ones.

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By Ann Handley •

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Most businesses focus on converting prospects into customers. But it's just as important to determine who is not a good fit for your business -- to repel as well as attract.

This may seem counterintuitive. You might be thinking: Hold up. We have a fantastic product, and we want everyone to like us! We want everyone to buy right now!

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