How to Repel the Wrong Customers -- and Attract the Right Ones You don't want everyone to like you, just the right ones.

Most businesses focus on converting prospects into customers. But it's just as important to determine who is not a good fit for your business -- to repel as well as attract.

This may seem counterintuitive. You might be thinking: Hold up. We have a fantastic product, and we want everyone to like us! We want everyone to buy right now!

But here's the thing: You don't want to attract all the people; you want to attract the right ones. It's a waste of time and resources to nurture relationships with people who are a bad fit for your business. It's also emotionally exhausting. Trust me.