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6 Secrets About the Human Brain That Will Make You a Better Marketer

Knowing how the mind processes information and images can help you send the right message.

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This story appears in the September 2015 issue of Entrepreneur. Subscribe »

Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer.

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Researchers in a new(ish) field of study are trying to figure out how our hard-wired preferences affect the decisions we make. research is "the systematic collection and interpretation of neurological and neurophysiological insights about individuals using different protocols, allowing researchers to explore nonverbal and unconscious physiological responses to various stimuli for the purposes of market research," according to the Neuromarketing Science & Business Association.

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