Building a Business
Why Interested Prospects Still Hesitate — and How Customer Stories Change That
If you don't capture customer stories, you're making it harder to close deals.
Jehan Lalkaka helps B2B SaaS founders and CMOs install playbooks that systematically turn leads and free trials into revenue. He has 15+ years leading product marketing and growth in PLG and sales-led SaaS. He is VP of Product Marketing at Ninety.io and runs TheirWords.co in Seattle.
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