5 Ways to Generate Business Through LinkedIn Make sure you're taking full advantage of the professional social network.

Let's start with the data: More than half of marketers surveyed say Facebook is the most important social network they use, according to the 2015 Social Media Marketing Industry Report by San Diego-based Social Media Examiner. LinkedIn came in second: 71 percent of marketers use it, but only 21 percent cite it as the most important social network. (Twitter ranked a distant third, at 12 percent.)

But here's another interesting and perhaps more telling stat from the same report: While 66 percent of respondents want to improve their knowledge of how to use Facebook, a disproportionate 62 percent want to learn more about LinkedIn. And 66 percent of marketers plan on increasing their LinkedIn activities in the next 12 months.

"If your target audience is other businesses, our research clearly shows that marketers are doubling down on LinkedIn in the next year," says Michael Stelzner, CEO of Social Media Examiner and author of the report.