8 Ways to Screw Up Your Marketing You work hard to build a reputation and generate positive word-of-mouth. But are you undermining your own efforts? Consider these common blunders.
By Ann Handley •
Opinions expressed by Entrepreneur contributors are their own.
Marketing is a terrible thing to waste (with apologies to the iconic campaign slogan). You work hard to build a reputation and generate positive word-of-mouth. But are you undermining your own efforts? Consider these common blunders.
1. Your marketing is about you. It should focus on your products and services, right? Well, no. It should focus on what your products and services do for your customers. The former is corporate-centric; the latter is customer-centric. Take yourself out of your marketing, and put your customer at the heart of it. In other words, make your customer--not your company--the hero of your story.
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