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Content Marketing Strategies You Can Steal The best in the biz give their tips on how to be a best-in-class content marketer.

By Ann Handley

Opinions expressed by Entrepreneur contributors are their own.

What's the profile of a modern, best-in-class content marketer? By modern I mean someone who is using new tools and resources (social media, video and data) in concert with traditional marketing programs. And by best in class I mean someone who is driving real results.

So what does that look like? What might great content marketers know that you don't? And more important: What can you steal from them in order to replicate their successes at your own company?

MarketingProfs and the Content Marketing Institute wanted to find out. On Oct. 1 we released our fifth annual study, "B2B Content Marketing: 2015 Benchmarks, Budgets and Trends—North America," looking at more than 5,000 marketers in 109 countries. Here are some key points that emerged.