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Online Radio Killed the Video Star: 4 Tips for Creating a Stellar Podcast Podcasts are seeing a resurgence

By Ann Handley

This story appears in the February 2015 issue of Entrepreneur. Subscribe »

After being on the content sidelines for years, podcasts are taking center stage. For listeners and creators alike, they are in the midst of a resurgence.

Podcasting is nothing new; on-demand online radio has been around for a decade. But recent technology has made the format easier to create and a cinch to download. Smartphones and Bluetooth-enabled vehicles offer access to audio entertainment for commuters and everyone else. At the same time, new tools make it less cumbersome to record and publish episodes, leading to a boom in new topics, shows, formats and hosts.

All of this means podcasts are reaching new audiences. According to Edison Research, online radio reaches an estimated 94 million people weekly.

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