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How to Build a Killer Facebook Page for Your Retail Company In lieu of a stand alone website, a Facebook page may work for your business. But only if it's done right.

By Ann Handley

Opinions expressed by Entrepreneur contributors are their own.

It used to be that if you wanted to take your business online, you bought a domain name, hired a developer and then--after much testing and many iterations--launched a website. That no longer needs to be the case. Increasingly, entrepreneurs are turning to social media platforms--in particular, Facebook--as an easy, quick and inexpensive way to launch an online presence. Since there's no geek gene required, a business can create a functional Facebook page with little or no web-development cost.

So do you really need a stand-alone website? Or will a page on Facebook--with its 1.19 billion monthly active users, ease of social selling and targeted marketing tools that allow you to build momentum and community--suffice?

Ordinarily, I would argue against building your business on "rented land" (that is, a platform that you don't own and control). But I'm starting to rethink that position.