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6 Recent Marketing Campaigns That Were Pretty Awesome

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This story appears in the May 2015 issue of Entrepreneur. Subscribe »

I've been thinking about some great marketing campaigns of recent months—those I might consider the "best."

Airbnb | Youtube

But I find myself wondering: What does best mean, exactly? Or, more simply: Is popular the same as best? If something is popular, can it also be good?

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