6 Recent Marketing Campaigns That Were Pretty Awesome

Learn why these campaigns worked and where their success was noticeable.

By Ann Handley • May 3, 2015

Opinions expressed by Entrepreneur contributors are their own.

I've been thinking about some great marketing campaigns of recent months—those I might consider the "best."

But I find myself wondering: What does best mean, exactly? Or, more simply: Is popular the same as best? If something is popular, can it also be good?

Continue reading this article — and all of our other premium content with Entrepreneur+

For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:

Digestible insight on how to be a better entrepreneur and leader
Lessons for starting and growing a business from our expert network of CEOs and founders
Meaningful content to help you make sharper decisions
Business and life hacks to help you stay ahead of the curve

Learn More Log In

Editor's Pick

Determined to Support the Black Community, These Friends Brought 'Fresh Eyes' — and Innovation — to the Food Industry

The Complete Guide to Effectively Using AI Writing Tools in Content Marketing

Have More Responsibilities at Work, But No Pay Bump? Use This Script to Get the Raise You Deserve.

5 Small Daily Habits Self-Made Millionaires Use to Grow Their Wealth

Black and Asian Founders Face Opposition at All Levels — Here's Why That Has to Change

The Basics of Making Money in Franchising

Most Popular

See all

Science & Technology

The Dark Side of ChatGPT: Employees & Businesses Need to Prepare Now

By Ben Angel

Thought Leaders

5 Small Daily Habits Self-Made Millionaires Use to Grow Their Wealth

We've all seen what self-made millionaires look like on TV, but it's a lot more subtle than that. Brian Tracy researched what small daily habits these successful entrepreneurs adopted on their journey from rags to riches.

By Entrepreneur Staff

Marketing

6 Ways to Wring All the Value from Your Earned Media Coverage

Press coverage can help your brand gain visibility and increase credibility — but not if no one sees it. What can you do to get more value from the media placements you've worked so hard to earn?

By Michelle Garrett