The Truth About Facebook and Millennials Reports of Facebook's demise among teens have been greatly exaggerated. Here, some marketing lessons from the kids and the unique ways they use their favorite undead platform.

News came out recently that Facebook remains the most popular social network among American teens. Wait … WHAT? I thought teens hated Facebook. Time, The Washington Post and others (even Entrepreneur) have reported that teens are shedding Facebook like a winter coat in springtime.

Not so fast. The fact is that teens continue to use Facebook, although they do seem to be diversifying their activity among additional social media platforms.

This spring a survey by the Pew Research Center, a Washington, D.C., "fact tank," found that 71 percent of teens use Facebook, making it the most popular social networking platform among 13- to 17-year-olds. Instagram is the second most popular (used by 52 percent), followed by Snapchat, Twitter and Google+.