Patrick Hagerty is the founder of Prismatic PR, a boutique public relations and communications agency that shapes perception for innovative startup founders, emerging technology and top-performing U.S. real estate agents through bold narratives and powerful media moments.
While new technologies often attract attention by making systems easier to see and interact with, real disruption only occurs when the underlying incentives of an industry begin to change.
Crypto keeps talking about mainstream adoption, but the entire industry is still built on a brittle function and all the vulnerabilities that come with it.
Real housing affordability comes from reducing the hidden costs, duplicated work and unclear pricing that drain people long before closing day — and proptech is finally giving consumers the clarity they need to navigate the process with confidence instead of stress.
The next generation of technology must be built in dialogue with artists, storytellers and cultural thinkers to create tools that feel human, not just functional.