Entrepreneur Plus - Short White
For Subscribers

6 Reasons Why Vine and Instagram Videos Are Great for Your Business Short-form social videos can turn your cinematic dreams into marketing gold.

By Ann Handley

Opinions expressed by Entrepreneur contributors are their own.

The introduction this year of Vine and Instagram videos spawned a new kind of content marketing: the short-form social video.

What does this mean? It means video that's super-snappy: just six seconds for vine, 15 seconds for Instagram. And it comes with social media sharing elements baked right in, not bolted on. Vine is owned by Twitter, so videos can be embedded in an in-stream tweet; Instagram is owned by Facebook and is an active social photo platform in its own right.

I am a sucker for content-creation tools that are intuitive and flexible, as well as intrinsically social. So I love the opportunity these platforms present. Visual content is, of course, engaging: People are four times more likely to share Vines than other videos on Twitter, according to one study, which also noted that five Vines are being shared on Twitter every second. That's not as hyper a channel as YouTube, perhaps, but it still translates into almost half a million Vines a day.

This is a subscriber-only article. Join Entrepreneur+ today for access

Editor's Pick

Related Topics

Business News

Costco Isn't Facing Devastating Surges in Theft Like Target and Walmart — and the Reason Is Very Simple

The retailer's CFO revealed its strategy during a fourth-quarter-earnings call.

Business News

'Please Fix This': Elon Musk Frantically Emails Employees During Livestream Glitch

Musk attempted to livestream his visit to the U.S.-Mexico border.


Want to Improve Your Brand's Storytelling? Shift Your POV to Tell a Better Narrative. Here's How.

In a crowded digital media environment of voluntary engagement, brand storytelling isn't enough to grab attention. You must approach the story from the right perspective — your customer's.


Invest in Your Team or Fall Behind – 3 Ways to Upskill Your Team with Continuous Training

Any business that isn't investing in expanding its technical skills and soft skills is not a worthy competitor.

Business News

'We Will Not Be Able to Fund Payroll': Upscale Lingerie Company Has Reportedly Not Paid Employees in a Month

A new email obtained by the New York Post shows that La Perla does not have the funds to pay its employees.