How to Turn Your Passion Into a YouTube Phenomenon A conversation with influential fitness blogger and YouTube star Cassey Ho.

By Lewis Howes

entrepreneur daily

This story originally appeared on Lewis Howes

Michal Ludwiczak | Shutterstock.com

When someone has incredibly positive energy, it's hard NOT to be excited about what they're doing.

Such is the case with today's guest on The School of Greatness.

I met Cassey Ho recently at her book launch party and was immediately impressed by what she has created by following her passion.

Not only does she run a top-rated fitness blog, Blogilates, but she has more than 2 million followers on her fitness YouTube channel, is a fashion designer, the #2 ranked fitness influencer online, and an incredibly smart and service-oriented woman.

I wanted to get her on the show to learn how she grew her brand and channel and the story is awesome.

Cassey talks about her super intense Asian upbringing (playing tennis, going to college to be a doctor, not being able to date) and how she bravely chose to follow her passion for fitness instead.

We cover the nuts and bolts of building a strong YouTube channel, how to deal with haters, and her plans for the future.

Welcome to the inspiration and joy that is Cassey Ho in Episode 178.

Subscribe on iTunes, Stitcher Radio or TuneIn

In This Episode, You Will Learn:

  • How Cassey got a following on YouTube (without meaning to)
  • How she got a full-ride scholarship to college by selling cookies at school
  • Her focus on service and how it propels her business and brand
  • What she does when she feels bad about her body
  • The story of how she proved to her parents that she could follow her passion and succeed
  • How to be a leader in your industry, but not a slave to it
  • The dangers of being too perfect for YouTube
  • Why she oversees the artistic direction of her products and brand even now
  • Why you need to create products from your YouTube channel and not just rely on views and ads
  • Plus much more…

Lewis Howes

New York Times Bestselling Author, Entrepreneur, Coach

Lewis Howes is a New York Times bestselling author of The School of Greatness and The Mask of Masculinity. He is a lifestyle entrepreneur, high performance business coach and keynote speaker. A former professional football player and two-sport All-American, he is a current USA Men’s National Handball Team athlete. He hosts a top 100 iTunes ranked Apple podcast, The School of Greatness. Howes was recognized by the White House and President Obama as one of the top 100 entrepreneurs in the country under 30. Details magazine called him one of “5 Internet Guru’s that can Make You Rich.”  Howes has been featured on Ellen, Good Morning America, The Today Show, The New York Times, People, ESPN, Sports Illustrated, Men’s Health and other major media outlets.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

Barbara Corcoran Sounds Off on NAR Settlement: 'It's a Scary Time for Real Estate Agents'

The "Shark Tank" star took to Instagram to share her thoughts on Friday's ruling.

Side Hustle

Her 'Crude Prototype' and $50 Craigslist Purchase Launched a Side Hustle That Hit $1 Million in Sales — Now the Business Generates Up to $20 Million a Year

Elle Rowley experienced a "surge of creative inspiration" after she had her first baby in 2009 — and it wasn't long before she landed on a great idea.

Starting a Business

A Side Hustle Consultant Shares the Most Lucrative Gigs Right Now

Plus, he answers the side hustle questions he gets most often from clients.

Starting a Business

She Never Wanted to Start a Business, But Chronic Insomnia Was Motivation — Here's How She Achieved $20 Million in Sales and 8 Hours of Sleep a Night

Dr. Kathrin Hamm, founder and CEO of sleep-wellness company Bearaby, wanted to find a solution for her sleeplessness — and the products on the market weren't cutting it.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.