⚡ Get All Content for 20% Off ⚡

3 Tips for Getting Speaking Gigs Don't sit back, waiting for that big opportunity. Go after it with all you've got.

By Gene Hammett

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Shutterstock

Imagine going to your next conference. You're given the choice to be in the audience or onstage. Which do you choose?

Related: Richard Branson on How to Calm Public Speaking Jitters

Some people are so scared to give a speech, they'd rather be in the casket at a funeral than give the eulogy. OK, that's an old Seinfeld joke. But, there is some truth to it, because some people are deathly afraid to take the stage to share their point of view.

If that's not you -- if you actually want to find your first speaking opportunity, or more speaking opportunities -- let me share three tips for doing just that. These apply to paid speaking gigs, but for all practical purposes, they will help you get your first (unpaid) ten gigs that in turn will pave the path to paid gigs, if that's what you want.

My credentials? I started speaking for my business three years ago. The "truths" I share here worked for my first gig and have continued to do so for my 40-plus speeches since then. I have also interviewed many speakers on my podcast about their businesses to deepen my understanding of what it takes to be invited to the "stage."

Now, don't assume that a "stage" has to be a 2,000-seat arena. "Stage" can mean any setting where you share your message with an audience. And technically, that audience can constitute as few as two people. Most of my own speeches have been to groups under 75.

So, here are those three tips for grabbing consistent speaking gigs:

1. Be proactive.

Going after what you want is important when it comes to speaking. At first, you'll rarely have people ringing you up in hopes you'll give a speech. You'll have to go after it.

But the reactive person gets what the proactive person refused. So, don't get comfortable, waiting. Proactive people tend to get the best clients, best projects and best speaking opportunities.

2. Get social proof.

Organizers and planners (those who select speakers) want to know you will add value to their event. The biggest worry they have is selecting someone who might reflect negatively on them.

Organizers and planners also tend to select speakers they have seen in person. If someone they trust has seen you speak, that works just as well. Finally, there is the ever-so-famous speaker-demo video. This will work too, but most organizers prefer to see you in person before giving you that big chance. If you do rely on a demo video, high production quality is essential if you want to be taken seriously and get paid gigs.

If you submit a testimonial, know that most of these are weak. A powerful testimonial, however, is one that addresses the transformative quality in your speech. Additionally, testimonials with photos tend to be more trustworthy. If your testimonial is on video, that helps build trust even more.

Related: 5 Strategies for Communicating When You Don't Even Like to Talk

First-time speakers, don't fret! Social proof can come from your perceived expert level. If the organizer or planner sees you as an expert, he or she will give you a chance even if you have never spoken before. I had a client, Ron Dod, with Grey Umbrella Marketing, apply for a huge speaking opportunity in his market, Magneto's Imagine 2015 conference. Ron got the gig on the first application, simply because he was already positioned as an expert for his topic.

Don't let anyone stop you from applying.

3. Build relationships.

Your success is mostly about the relationships you create. Organizers and planners like to know you before giving you a shot at their stage. If you want to get your first or more speaking engagements, you must build relationships.

You should also get to know other speakers and even other members of the organization, too.

An example comes from my own experience, back when I made a move to speak at Podcast Movement last year, where my peers were learning about podcasting. As a podcaster myself, this was a huge speaking opportunity I really wanted. Four months ahead of time, I become good friends with Jared Easley, one of the organizers. I surely didn't expect to be invited to speak at such a big conference. But after I talked with him about a specific topic that I wanted to offer the audience, Easley gave me a shot. Building that relationship allowed me be more than just an applicant.

Without knowing the organizers or the selection committee, you will be relying solely on your own social proof and proactive approach. So, what are you waiting for?

Check out the infographic, 7 Steps to Getting Speaking Gigs, for more thoughts on getting the gig.

Related: 7 Powerful Public Speaking Tips From One of the Most-Watched TED Talks Speakers

Gene Hammett

Strategic Business Coach and Mentor

Gene Hammett is an author, speaker and experienced entrepreneur who is the founder of multiple multi-million dollar businesses. Now as a strategic business mentor, Hammett works with other entrepreneurs to help them master themselves and their business so they can do work that matters. Join him as he interviews industry leaders on his podcast as they share their path to success at LeadersintheTrenches.com

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

The Remote Side Hustle a 43-Year-Old Musician Works on for 1 Hour a Day Earns Nearly $3,000 a Month: 'All From the Comfort of Home'

Sam Ziegler wanted to supplement his income as a professional drummer — then his tech skills and desire to help people came together.

Business News

Costco CFO Reveals Uncertain Fate of $1.50 Hot Dog and Soda Combo

CFO Richard Galanti reveals that the price will stay the same — but only "for a while."

Business News

The Most Unexpectedly Popular Side Hustle of the Decade Has Low Startup Costs and High Markups

A new report shows that vending machines are a popular investment — and the industry is set to grow up to $3 billion by 2031.

Marketing

Ever Wonder Why Certain Websites Rank Higher Than Yours? This SEO Expert Reveals The Secret to Dominating Search Results

It's often the smart use of SEO, now supercharged with AI, particularly in keyword optimization.

Business News

AI Is Impacting Jobs. Here Are the Gigs Affected the Most, According to an Analysis of 5 Million Upwork Postings

The researcher said in the report that freelance jobs were analyzed first because that market will likely see AI's immediate impact.

Leadership

Former Interrogator Shares 5 Behaviors Liars Exhibit and How to Handle Them

Five deceptive behaviors to look for and how to respond to those behaviors when you encounter them.