. . . And In Health

"I'll Take Those Odds."

No business is a guaranteed success. As entrepreneurs, you face not only financial peril, but also stress that would put most 9-to-5ers out of business-and not all of you make it. Of course, the greater the odds, the greater the payoff, and these are the stories of those of you who prove it.

The Matchup

The Ents: Ted Langdon was on the path to medical school to study sports medicine when someone suggested getting a physical therapist assistant license. The money was so good, he took it to the next level: his own business. But his timing couldn't have been worse.

vs. The Odds: Medicare cuts resulting from the Balanced Budget Act of 1997 not only damaged Ted's contract-rehabilitation business early on-it landed the company in subpoena-land, where it had to try to squeeze payment from near-extinct businesses.

"I'm just trying to ride the wave before we have a wipeout." Ted Langdon

The Outcome

By diversifying his company's services and spreading out to supplementary businesses, Langdon conquered the fate of the fallen health-care agencies around him and will have $750,000 in sales this year to show for it.

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This article was originally published in the April 2000 print edition of Entrepreneur with the headline: . . . And In Health.

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