Said the Spider

Learn sales from our eight-legged friend's greatest architectural accomplishment.

Do you ever find yourself overwhelmed by the way your business keeps you spinning from one sale to the next? Do you ever wish for a simple, visual method of keeping track of all those strands? Perhaps you should take a lesson from the spider.

Spiders are brilliant engineers. After they eat bugs that get caught in their webs, they return to the center of the web to survey the damage. If the web needs repairs, they quickly reconstruct.

Now consider this: Your business is like the spider's web, and you can use that image to keep yourself focused and organized. Draw a web on a white board. The center represents your core business, and each strand that emanates from that center represents a different client, project or area of your business. Each of those strands has other strands attached to it labeled with the names of people involved in a project, or with the steps that have to be taken to complete the project.

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Barry Farber is the author of 11 books on sales, management and peak performance. His latest release, "Diamond in the Rough" CD program, is based on his book, radio and television show. Visit him at, or email him at

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This article was originally published in the April 2000 print edition of Entrepreneur with the headline: Said the Spider.

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