When used correctly, brochures can position your company against your competitors, communicate the benefits of your product or service, and motivate prospects to take action.

Brochures usually have only a matter of seconds to capture someone's interest. So make sure yours has a readable, eye-catching design and focuses on what the customers will receive rather than on what you do.

Use compelling headlines, subheads and photos, and always end with a call to action and your phone number. Remember, your brochure is your calling card. It doesn't have to cost you a fortune, but its contents better be right on the money.

Excerpted from Get Smart: 365 Tips To Boost Your Entrepreneurial IQ