Karen Leland
From Karen Leland
Karen Leland is an author and president of Sterling Marketing Group, a marketing and brand-strategy firm based in San Rafael, Calif. Her clients have included American Express, AT&T, Apple, Cisco and Capital One. Her book, Ultimate Guide to Pinterest for Business, is available at entrepreneurbookstore.com and other booksellers. Find Leland on Pinterest.
10 Ways to Add Pinterest to Your Marketing Strategy (Infographic)
Use Pinterest strategically and it could be a valuable marketing tool. Here are 10 ways to make the most of the platform.
8 Pinterest Boards Worth Creating for Your Business
If you're not sure where to begin when crafting Pinterest boards for your business, here are eight simple and effective places to start.
Survey Points to Challenges Entrepreneurs Face When Using Social Media
One in four small-business owners plan to spend most of their investment dollars on social media, online advertising and marketing this spring, according to a recent Manta survey. Here are two challen
4 Ways to Spring Clean Your Brand
Don't let your business go stale. Spring is the perfect time to take a good look at your brand and make sure it's at its finest. Here are three ways to freshen up your brand this season.
Branding Lessons from the Oscars
What Anne Hathaway, Alan Arkin and other Hollywood stars can teach us about the business of branding.
Super-Bowl Commercials Through a Marketer's Eyes
If you watch the game's ads with your marketing glasses on, you can get more than a whoosh of entertainment.
Easy on the Airbrush and Other Tips for Your Pinterest Photo
First impressions count, especially on social media. Here are seven tips for choosing an image to represent you and your business.
5 Ideas for Pinterest Boards That Can Help Build Your Brand
If you're interested in getting started on Pinterest, but don't know where to begin, consider the following ideas for boards that can help build your brand.Most Popular
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