Journalist, Digital Media Consultant and Investor
John Boitnott is a longtime digital media consultant and journalist living in San Francisco. He's written for Venturebeat, USA Today and FastCompany.
Among the most effective strategies for keeping your site lively and fresh is inviting other bloggers to post. Mind you etiquette and you'll build your brand and your network.
Investing in a startup requires believing in the founder. Due diligence is as much a gut check as a fact check.
The emerging sharing economy is perhaps the premiere example of how technology and social media create wealth by making use of what we already have.
The most common mistake people make with their online security is to have one password for everything but now you can do it safely.
The unhappy truth is that most email pitches are ignored most of the time, but there is much you can do to improve your odds.
Exchanging cards remains a pleasant custom but bring it into the digital age with these shortcuts into the other person's contacts.
A bit of color, tweak the logo, optimize for mobile and, voila! It's a fresh new look.
When you need your boss or an investor to back your cutting-edge innovation, explain how it is useful in language they will understand.
Information overload is a problem everywhere but a crisis on your ecommerce site. Make it easy for customers to see what you're encouraging.
Aside from insincerely kissing rivals, the music industry has a lot to teach about cultivating the people who can help you.
Entrepreneurs need to be stoic about the long odds against a new business thriving but it's also true that the greatest successes of our time started small.
Kickstarter campaigns allow brands to introduce products to an interested audience, tweak marketing and, if successful, prove they have a winner.
As the economy improves, employers accustomed to a big selection of eager candidates will have to look harder for the right people.
Don't let scary headlines keep you from pursuing opportunity overseas. Arm yourself with information and some basic precautions.
Collaboration and cooperation, with a minimum of hierarchy, is the workplace ideal but sometimes you just have to be the boss.