Journalist, Digital Media Consultant and Investor
John Boitnott is a longtime digital media consultant and journalist living in San Francisco. He's written for Venturebeat, USA Today and FastCompany.
Are you using this tool? It may be just what your business is looking for.
Google is ubiquitous and its ad targeting is uncannily accurate but many smaller businesses have to weigh carefully if that is the right place to invest their ad budget.
The tech industry increasingly recognizes diversity is both fundamentally fair and smart business in an industry fueled or limited by available talent.
Life is too short, and the work day too long, to be without buddies.
If you just want a job done, the contractor offers flexibility and savings, but you won't build a winning company culture with them.
Success, happiness and money are intertwined but seldom interchangeable.
Business in general, and tech in particular, moves at a blurring pace but you don't want the boss to see you that way.
Help is as close as your wrist for the zillion daily tasks necessary to keep your business growing.
Breaks, with or without coffee, help employees relax, share information and build camaraderie.
Visionaries are solving the problems people and small businesses have borrowing the money they need and managing the money they have.
Grow Your Business
Whether sales leads, social media fans or employees, quality is the entrepreneur's friend. Quantity often just masks a problem.
Social Media Marketing
A great influencer for one brand could be a painful fit for another but a little bit of homework can avoid problems.
If you can't say anything nice about your employer, maybe you ought to look for another job.
When starting your business unbounded optimism is essential but keep it in check when making forecasts.
Running your business involves a thousand tasks that don't sell your product. Other people have businesses to do that for you.