John Boitnott

John Boitnott

Journalist, Digital Media Consultant and Investor
John Boitnott is a longtime digital media consultant and journalist living in San Francisco. He's written for Venturebeat, USA Today and FastCompany.
How Gamification Is Engaging Customers and Employees Alike
Gamification

How Gamification Is Engaging Customers and Employees Alike

Are you using this tool? It may be just what your business is looking for.
Why Every Business Needs to at Least Consider Google Targeted Ads
Targeted Advertising

Why Every Business Needs to at Least Consider Google Targeted Ads

Google is ubiquitous and its ad targeting is uncannily accurate but many smaller businesses have to weigh carefully if that is the right place to invest their ad budget.
8 Initiatives That Show Tech Wants to Solve Its Diversity Problem
Workplace Diversity

8 Initiatives That Show Tech Wants to Solve Its Diversity Problem

The tech industry increasingly recognizes diversity is both fundamentally fair and smart business in an industry fueled or limited by available talent.
10 Ways Even Introverts Can Make Friends at Work
Friendship

10 Ways Even Introverts Can Make Friends at Work

Life is too short, and the work day too long, to be without buddies.
3 Factors When Choosing Between a Contractor or Full-Time Employee
Employees

3 Factors When Choosing Between a Contractor or Full-Time Employee

If you just want a job done, the contractor offers flexibility and savings, but you won't build a winning company culture with them.
25 Quotes About Making Money and Keeping Perspective
Money

25 Quotes About Making Money and Keeping Perspective

Success, happiness and money are intertwined but seldom interchangeable.
How to Avoid Being Overlooked by Your Distracted Boss
Bosses

How to Avoid Being Overlooked by Your Distracted Boss

Business in general, and tech in particular, moves at a blurring pace but you don't want the boss to see you that way.
8 Apple Watch Apps That Help You Run Your Business
Apple Watch

8 Apple Watch Apps That Help You Run Your Business

Help is as close as your wrist for the zillion daily tasks necessary to keep your business growing.
Why You Should Encourage Your Team to Take Even Decaf Coffee Breaks
Team-building

Why You Should Encourage Your Team to Take Even Decaf Coffee Breaks

Breaks, with or without coffee, help employees relax, share information and build camaraderie.
10 CEOs Who Are Disrupting Finance With Technology
Finance

10 CEOs Who Are Disrupting Finance With Technology

Visionaries are solving the problems people and small businesses have borrowing the money they need and managing the money they have.
7 Ways Quality Boosts Business That Quantity Can't Match
Grow Your Business

7 Ways Quality Boosts Business That Quantity Can't Match

Whether sales leads, social media fans or employees, quality is the entrepreneur's friend. Quantity often just masks a problem.
7 Factors Brands Need to Consider Before Hiring an Influencer
Social Media Marketing

7 Factors Brands Need to Consider Before Hiring an Influencer

A great influencer for one brand could be a painful fit for another but a little bit of homework can avoid problems.
3 Reasons to Think Again Before Bashing Your Company on Glassdoor
Employee Complaints

3 Reasons to Think Again Before Bashing Your Company on Glassdoor

If you can't say anything nice about your employer, maybe you ought to look for another job.
6 Ways to Make Financial Forecasts More Realistic
Financial Projections

6 Ways to Make Financial Forecasts More Realistic

When starting your business unbounded optimism is essential but keep it in check when making forecasts.
25 Businesses That Make Life Simpler for Other Businesses
Business

25 Businesses That Make Life Simpler for Other Businesses

Running your business involves a thousand tasks that don't sell your product. Other people have businesses to do that for you.