This is a subscriber-only article. Join Entrepreneur+ today for access

Learn More

Already have an account?

Sign in
Entrepreneur Plus - Short White
For Subscribers

Go Beyond Swapping Business Cards and Small Talk — Here's How to Forge Meaningful Relationships. Deeper connections are truly the most effective way to grow your career, company or personal life. Here's how to cultivate them through networking.

By John Boitnott Edited by Kara McIntyre

Opinions expressed by Entrepreneur contributors are their own.

In today's crowded entrepreneurial landscape, it often feels like we're drowning in a flood of new contacts and endless networking events. The pressure to meet as many people as possible can be overwhelming. But amidst all the hustle and bustle, there's a significant shift happening. Many now realize that it's not about collecting new contacts. Instead, it's about building relationships, the deeper authenticity of connections we make. It's the world of quality connections, where success isn't measured by the number of people in your network, but by actually connecting with people.

So let's dive into the art of quality networking, which goes beyond just exchanging business cards or LinkedIn requests. We're talking about forging genuine connections that can truly make a difference, not only to your business but to your life in general. From navigating through the shallow waters of small talk to the transformative power of meaningful relationships, let's explore practical strategies to navigate the networking landscape with purpose.

Related: 4 Reasons Why Networking Is a Must for All Successful Entrepreneurs

The rest of this article is locked.

Join Entrepreneur+ today for access.

Subscribe Now

Already have an account? Sign In