This is a subscriber-only article.

For a limited time, join Entrepreneur+ and save 50% during our Cyber Monday sale. Use code SAVE50.

Join Now

Already have an account?

Sign in
Entrepreneur Plus - Short White
For Subscribers

Buying Prospect Data Seems Like an Easy Hack for Getting More Customers. But Is It the Right Move? Purchasing potential customer info in an effort to expand a client base can be tricky. Keep these key points in mind as you consider it.

By John Boitnott

Key Takeaways

  • The pros and cons of buying customer data.
  • How to avoid scams and other risks.

Opinions expressed by Entrepreneur contributors are their own.

The future of business lies in data. And while you're likely already sending marketing emails, text messages and direct mail to existing customers, it might be wise to also apply these methods to reach prospects who haven't heard of your business yet. Information on these would-be customers is known as "prospect data."

Naturally, if you want to expand your reach, the data you're working with needs to be accurate, but is purchasing it the right move? Here's a closer look.

Pros and cons

Editor's Pick

Related Topics

Business Plans

She Wrote An 'Escape Plan' to Quit Her Job and Move to an Island. Now She's There Generating Nearly $300,000 A Year

"My detailed, step-by-step plan on how I would quit my job and move to a Caribbean island."

Social Media

5 Tips to Grow Your X Followers From 0 to 10,000

I grew from zero to 12,000 followers on X.com in less than a year. Discover how you can do the same.

Business News

'It's Time': Mark Cuban Is Leaving 'Shark Tank'

The billionaire shared the news on the "All the Smoke" podcast.

Business Plans

How You Can Use the 80/20 Rule to Unlock Success and Maximize Your Impact

Our success is determined by where we focus our efforts.