Pratik Dholakiya

Pratik Dholakiya

Co-Founder of E2M & Moveo

Pratik Dholakiya is the Co-Founder & VP of Marketing of E2MOnlyDesign and Moveo. He’s passionate about fitness, entrepreneurship, start-ups and all things digital marketing. Hit him up on Twitter for a quick chat.

3 Unorthodox Paths to Becoming a Better Boss
bosses

3 Unorthodox Paths to Becoming a Better Boss

There is no handbook for being a good boss, so there is nothing wrong for seeking tips in unexpected places.
3 Must-Have Tools to Take the Guess Work Out of Content Marketing
Content marketing

3 Must-Have Tools to Take the Guess Work Out of Content Marketing

Success as a content marketer is a combination of inspiration and analytics. At least the analytical part is getting easier.
The 4 Elements of the Most Persuasive Copy
Writing

The 4 Elements of the Most Persuasive Copy

You don't have to be gifted to write in way that compels people to buy, you just have to work at it.
Don't Overestimate the Motivational Potential of a Salary Raise
Employee Motivation

Don't Overestimate the Motivational Potential of a Salary Raise

The prospect of an annual pay hike is just too abstract to keep employees operating with enthusiasm every day. That requires personal engagement.
Companies Gain Competitive Advantage by Improving Employee Health
Health Insurance

Companies Gain Competitive Advantage by Improving Employee Health

Encouraging employee wellness turns out to be one of the best productivity investments companies can make.
3 Ways to Carve Content From Writer's Block
Writing

3 Ways to Carve Content From Writer's Block

You're not really out of ideas, you're just obsessing about not having one right now. The solution, paradoxically, is to quit thinking so much.
3 Tactics for Dealing With the Stress of Running a Business
Business Circle

3 Tactics for Dealing With the Stress of Running a Business

You don't have to get everything done, you just have to get everything important done. Now, sleep on it.
What You Need to Know About Google's Penguin 3.0
Online Business

What You Need to Know About Google's Penguin 3.0

The latest iteration of Penguin is no earthquake, unless you've been taking shortcuts to build traffic to your site.
3 Fun But Unorthodox Employee-Motivation Hacks
Motivation and Retention

3 Fun But Unorthodox Employee-Motivation Hacks

Since even the most earnest workers long for the weekend, miss their kids and job and want to have some laughs, turn those into perks.
How Brand Personality Shapes Customer Experience and Decides the Bottom Line
Behind the Brand

How Brand Personality Shapes Customer Experience and Decides the Bottom Line

Long before a potential customer decides to buy from you, they are forming opinions about what you offer. Don't leave that to chance.
3 Sources for Great Content When You're Short of Ideas
Web Content

3 Sources for Great Content When You're Short of Ideas

Inspiration is wonderful but research is more reliable.
For a Productive Workplace Let Your Office Go to the Dogs
Dogs

For a Productive Workplace Let Your Office Go to the Dogs

Research shows that allowing employees to bring pets to work might be your best, and cheapest, HR initiative.
If Marketing About Avoiding Death Can Be Funny, Why Is Your Content So Somber?
Viral Marketing

If Marketing About Avoiding Death Can Be Funny, Why Is Your Content So Somber?

The Dumb Ways to Die ads in Australia, like the ALS Ice Bucket Challenge, show that public service campaigns have a lot to teach about marketing.
Successful Content Marketers Do These 5 Things Differently
Content marketing

Successful Content Marketers Do These 5 Things Differently

It's not so much what the best marketers know but how they view the elements of the campaign.
5 Lessons Every Marketer Can Learn From the Stinking Brilliance of Poo Pourri
Marketing Strategies

5 Lessons Every Marketer Can Learn From the Stinking Brilliance of Poo Pourri

The cardinal sin of marketing is to be easily ignored. This strange advertising campaign is funny and simply can't be overlooked or forgotten.