Co-Founder of E2M & MoveoApps
Pratik Dholakiya is the Co-Founder & VP of Marketing of
E2M, OnlyDesign and Moveo. He’s passionate about fitness, entrepreneurship, start-ups and all things digital marketing. Hit him up on Twitter for a quick chat.
There is no handbook for being a good boss, so there is nothing wrong for seeking tips in unexpected places.
Success as a content marketer is a combination of inspiration and analytics. At least the analytical part is getting easier.
You don't have to be gifted to write in way that compels people to buy, you just have to work at it.
The prospect of an annual pay hike is just too abstract to keep employees operating with enthusiasm every day. That requires personal engagement.
Encouraging employee wellness turns out to be one of the best productivity investments companies can make.
You're not really out of ideas, you're just obsessing about not having one right now. The solution, paradoxically, is to quit thinking so much.
You don't have to get everything done, you just have to get everything important done. Now, sleep on it.
The latest iteration of Penguin is no earthquake, unless you've been taking shortcuts to build traffic to your site.
Motivation and Retention
Since even the most earnest workers long for the weekend, miss their kids and job and want to have some laughs, turn those into perks.
Behind the Brand
Long before a potential customer decides to buy from you, they are forming opinions about what you offer. Don't leave that to chance.
Inspiration is wonderful but research is more reliable.
Research shows that allowing employees to bring pets to work might be your best, and cheapest, HR initiative.
The Dumb Ways to Die ads in Australia, like the ALS Ice Bucket Challenge, show that public service campaigns have a lot to teach about marketing.
It's not so much what the best marketers know but how they view the elements of the campaign.
The cardinal sin of marketing is to be easily ignored. This strange advertising campaign is funny and simply can't be overlooked or forgotten.
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© 2014 Entrepreneur Media, Inc.