Named one of the top "40 Under 40" by industry touchstone PR Week, Aaron Kwittken is the founder and CEO of boutique public relations agency
Kwittken & Company. In just four years, he has rapidly grown the company into a competitive industry player, boasting a roster of iconic brands and a staff of multi-specialists.
It's easily done if you follow some simple, common-sense guidelines.
3 ways to turn news events into publicity for your business
A capable agency should provide visibility and increased brand awareness while keeping your end-game in focus.
Makeovers can boost a dying brand--the key is communications coupled with real changes.
For once, you don't want to be Tiger Woods--but his situation does provide a free lesson in crisis management.
Use these lessons from triathlon training to improve your work performance.
The new social media policy makes transparency paramount.
Protect your reputation from acts of 'social media terrorism.'
Use the president's message control strategies to command attention.
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© 2014 Entrepreneur Media, Inc.