Gene Marks

Gene Marks

President of The Marks Group

Gene Marks is president of The Marks Group, a ten-person Philadelphia-based consulting firm specializing in sales and marketing technologies. Gene is the author of six books, most recently, The Manufacturer's Book Of List (CreateSpace - October, 2013).

The Lesson in American Airlines' Smart Pricing Plan for its Exclusive Club
Pricing

The Lesson in American Airlines' Smart Pricing Plan for its Exclusive Club

What kind of customers would you rather have? Ones that pay as they go, or those on a subscription?
Welcome Back to the Blow-Off Economy. Yay?
Etiquette

Welcome Back to the Blow-Off Economy. Yay?

The economy is picking up again, and most businesses are on stronger ground. That usually leads to one thing.
Make Plans, But Remember That Success Comes to Those Who Execute
business Planning

Make Plans, But Remember That Success Comes to Those Who Execute

Seeking a European headquarters, the founder of a micro brewery is ultimately relying on his instincts. That's what most successful entrepreneurs do.
3 Reasons Why You Are 'Meh' About This Year's Midterm Elections
Politics

3 Reasons Why You Are 'Meh' About This Year's Midterm Elections

We get it. There's plenty of reasons to drive straight past the polls next week. But isn't voting important, no matter what?
Can This Secret Characteristic Every Entrepreneur Possesses Be Taught?
Traits

Can This Secret Characteristic Every Entrepreneur Possesses Be Taught?

Researchers are looking at whether children can learn a trait that people need to build successful business.
Small Business Owners' Definition of Success Fuels Their Optimism
Optimism

Small Business Owners' Definition of Success Fuels Their Optimism

'There's no better place to be an entrepreneur than in the U.S.,' says the CEO of The Hartford, which recently released a survey of small businesses.
The One Question Successful Business Owners Always Ask Themselves
Leadership

The One Question Successful Business Owners Always Ask Themselves

Learn this essential way to focus your efforts for the management challenges ahead.
Are You a Spineless Business Owner Dominated By Your Staff?
Decision-making

Are You a Spineless Business Owner Dominated By Your Staff?

An unpleasant experience with a former client and his dominating bookkeeper reminds us that the boss needs a backbone.
Right or Wrong, You're Not Going to Win the Argument With the Customer
Customer Service

Right or Wrong, You're Not Going to Win the Argument With the Customer

Your profits may take a hit, but it's usually better to just refund or credit a client who feels wronged.
The Myth of the Successful One-Person Business
Starting a Business

The Myth of the Successful One-Person Business

Thinking about quitting your job and going into business all by yourself? Read this first and reconsider.
Don't Fire These 3 Rotten Customers, Profit From Them
Problem Customers

Don't Fire These 3 Rotten Customers, Profit From Them

Deciding not to deal with certain people is like leaving money on the table. How's how to deal with these clients sure to give you a headache.
How Would You Handle These 7 Situations? Would You Pass the 'Diaper Test'?
Ethics

How Would You Handle These 7 Situations? Would You Pass the 'Diaper Test'?

There are many moral and ethical questions business owners face on a regular basis. Is there a right way to do things?
How You, the Local Business Owner, Can Take on Amazon
Growing a Business

How You, the Local Business Owner, Can Take on Amazon

You can slay the online giant (somewhat) -- by doing these eight things consistently.
Want to Work For Me? Be My Facebook Friend.
Leadership

Want to Work For Me? Be My Facebook Friend.

Is looking into online activities an invasion of privacy? Maybe, but it's important to learn everything you can about a job candidate.
Hey, Service Professionals: It's Time to Modernize
Customer Service

Hey, Service Professionals: It's Time to Modernize

You've probably experienced this before. You need some repair work done, but it's difficult to find someone for the job. Then other inconveniences stack up.