Gene Marks

Gene Marks

President of The Marks Group

Gene Marks is president of The Marks Group, a ten-person Philadelphia-based consulting firm specializing in sales and marketing technologies. Gene is the author of six books, most recently, The Manufacturer's Book Of List (CreateSpace - October, 2013).

27 Recent Stories

How Would You Handle These 7 Situations? Would You Pass the 'Diaper Test'?
The 'Treps

How Would You Handle These 7 Situations? Would You Pass the 'Diaper Test'?

There are many moral and ethical questions business owners face on a regular basis. Is there a right way to do things?
How You, the Local Business Owner, Can Take on Amazon
Grow Your Business

How You, the Local Business Owner, Can Take on Amazon

You can slay the online giant (somewhat) -- by doing these eight things consistently.
Want to Work For Me? Be My Facebook Friend.
Leadership

Want to Work For Me? Be My Facebook Friend.

Is looking into online activities an invasion of privacy? Maybe, but it's important to learn everything you can about a job candidate.
Hey, Service Professionals: It's Time to Modernize
Grow Your Business

Hey, Service Professionals: It's Time to Modernize

You've probably experienced this before. You need some repair work done, but it's difficult to find someone for the job. Then other inconveniences stack up.
10 Huge Ways Running a Business Has Changed in the Past 20 Years
The 'Treps

10 Huge Ways Running a Business Has Changed in the Past 20 Years

We've come a long way since the start of President Bill Clinton's first term, plaid shirts and grunge.
Want to Build Loyalty? Remember, Everyone Loves Free Stuff.
The 'Treps

Want to Build Loyalty? Remember, Everyone Loves Free Stuff.

There's no easier way to tell a customer or employee that you care then with a gift. And it doesn't even have to cost that much.
Please Don't Call Yourself a Small-Business Owner
The 'Treps

Please Don't Call Yourself a Small-Business Owner

What does that really mean, anyway? And do people really identify themselves like that?
6 Things You Didn't Know About Your Financial Statements
Money

6 Things You Didn't Know About Your Financial Statements

The information could be useful, if it's prepared correctly and you know what to look for.
The One Thing That Successful Business Leaders Have in Common
Leadership

The One Thing That Successful Business Leaders Have in Common

What makes a leader more than just a competent manager?
What Business Owners Can Learn From Taxi Drivers
The 'Treps

What Business Owners Can Learn From Taxi Drivers

Being a good cab driver is a great allegory for being an entrepreneur.
5 Lies That Come Out of Entrepreneurs' Mouths
The 'Treps

5 Lies That Come Out of Entrepreneurs' Mouths

You may not think so, but falsehoods are a part of doing business.
Why Can Some Businesses Get Away With High Prices?
Grow Your Business

Why Can Some Businesses Get Away With High Prices?

Ivy League schools, top doctors and rock stars provide a lesson for your business.
You Won't Find What Makes a Hire 'Special' on Their Resume
Grow Your Business

You Won't Find What Makes a Hire 'Special' on Their Resume

Businesses are all the same, which is why experience in your field shouldn't matter when interviewing job candidates.
7 Ways Your Employees Are Stealing From You
Managing Employees

7 Ways Your Employees Are Stealing From You

Is one of your employees augmenting their paycheck -- at your expense? Here are some ways they may do just that.
3 Reasons Why You'll Never Be Super Successful
The 'Treps

3 Reasons Why You'll Never Be Super Successful

Sure, we're all getting by. But what really separates us from the mega rich and powerful?
The Real Reason Customers Buy From You
Business Management

The Real Reason Customers Buy From You

Technology and marketing help, but it didn't seal the deal.
The One Thing Your Startup Really Needs to Succeed
Startup Basics

The One Thing Your Startup Really Needs to Succeed

It's not a business plan, or even a killer idea. Can you guess what it is?
The Worst Mistake for Small Businesses to Continue in 2014
Accepting Payments

The Worst Mistake for Small Businesses to Continue in 2014

What is the one sure thing to turn away modern customers?
Dealing With That Unhappy Customer
Business Management

Dealing With That Unhappy Customer

Sometimes, a client can become a nuisance. Is it worth the stress to save the relationship?
Sales

Why Discounts Are a Trick

Go ahead, have a sale. Give a discount. Be a sport. But know that youÂ’re just playing an age-old game of pricing.
3 Things You Need to Know About Your Tech Guy
Tech Tips

3 Things You Need to Know About Your Tech Guy

Your tech support can make or break your business when something goes awry. Here's what you need to know to avoid disaster.
3 People You Need to Know to Get Paid By Your Next Big Customer
Sales

3 People You Need to Know to Get Paid By Your Next Big Customer

Doing business with big companies means it might be a while before you're paid. Here are three key people to know to speed up the process.
Startup Perks Wal-Mart and Amazon Can Never Offer
Hiring Center

Startup Perks Wal-Mart and Amazon Can Never Offer

Big-name companies can offer perks like treadmill workstations and foosball tables, but there are certain startup perks they can never give employees.
Want to Turn Huge Startup Profits? Here's Why You Need to Be Patient.
Startup Basics

Want to Turn Huge Startup Profits? Here's Why You Need to Be Patient.

If you've got a new product on the market, face the facts: It will probably take about 1,000 days before you see a profit.
What Your Banker Isn't Telling You
Cash Flow & Money Management

What Your Banker Isn't Telling You

Understanding how bankers work with small-business owners will help you make the most of your relationship.
Why It Pays to Be a Jerk Like Jeff Bezos
Leadership

Why It Pays to Be a Jerk Like Jeff Bezos

A new book about Amazon's CEO that comes out next week gives readers an intimate look at the leader's harsh temperament. But Bezos is onto something. Here's why.
Why You Shouldn't Take Business Advice From Your CPA
Business Management

Why You Shouldn't Take Business Advice From Your CPA

Your CPA might try to convince you he's a business expert. Don't believe him.