Gene Marks

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Gene Marks is president of The Marks Group PC, a ten-person Philadelphia-based consulting firm specializing in sales and marketing technologies. Gene is the author of six books, most recently The Manufacturer's Book Of List (CreateSpace - October, 2013).

15 Recent Stories

You Won't Find What Makes a Hire 'Special' on Their Resume

Businesses are all the same, which is why experience in your field shouldn't matter when interviewing job candidates.

March 6, 2014 in Grow Your Business

7 Ways Your Employees Are Stealing From You

Is one of your employees augmenting their paycheck -- at your expense? Here are some ways they may do just that.

February 21, 2014 in Managing Employees

3 Reasons Why You'll Never Be Super Successful

Sure, we're all getting by. But what really separates us from the mega rich and powerful?

February 11, 2014 in The 'Treps

The Real Reason Customers Buy From You

Technology and marketing help, but it didn't seal the deal.

January 30, 2014 in Business Management

The One Thing Your Startup Really Needs to Succeed

It's not a business plan, or even a killer idea. Can you guess what it is?

January 14, 2014 in Startup Basics

The Worst Mistake for Small Businesses to Continue in 2014

What is the one sure thing to turn away modern customers?

December 27, 2013 in Accepting Payments

Dealing With That Unhappy Customer

Sometimes, a client can become a nuisance. Is it worth the stress to save the relationship?

December 13, 2013 in Business Management

Why Discounts Are a Trick

Go ahead, have a sale. Give a discount. Be a sport. But know that youre just playing an age-old game of pricing.

December 6, 2013 in Sales

3 Things You Need to Know About Your Tech Guy

Your tech support can make or break your business when something goes awry. Here's what you need to know to avoid disaster.

November 18, 2013 in Tech Tips

3 People You Need to Know to Get Paid By Your Next Big Customer

Doing business with big companies means it might be a while before you're paid. Here are three key people to know to speed up the process.

November 4, 2013 in Sales

Startup Perks Wal-Mart and Amazon Can Never Offer

Big-name companies can offer perks like treadmill workstations and foosball tables, but there are certain startup perks they can never give employees.

October 22, 2013 in Hiring Center

Want to Turn Huge Startup Profits? Here's Why You Need to Be Patient.

If you've got a new product on the market, face the facts: It will probably take about 1,000 days before you see a profit.

October 18, 2013 in Startup Basics

What Your Banker Isn't Telling You

Understanding how bankers work with small-business owners will help you make the most of your relationship.

October 14, 2013 in Cash Flow & Money Management

Why It Pays to Be a Jerk Like Jeff Bezos

A new book about Amazon's CEO that comes out next week gives readers an intimate look at the leader's harsh temperament. But Bezos is onto something. Here's why.

October 11, 2013 in Leadership