Gene Marks

Gene Marks

President of The Marks Group

Gene Marks is president of The Marks Group, a ten-person Philadelphia-based consulting firm specializing in sales and marketing technologies. Gene is the author of six books, most recently, The Manufacturer's Book Of List (CreateSpace - October, 2013).

It's Not Just Uber That Profits From Surge Pricing
Surge Pricing

It's Not Just Uber That Profits From Surge Pricing

People who need a ride to the airport or home spit "surge pricing'' but when did supply and demand become a reviled concept?
3 Red Flags That Your Tax Accountant Is an Idiot
Accountants

3 Red Flags That Your Tax Accountant Is an Idiot

An accountant you can't get him on the phone or who doesn't know who you are after April 15 is worthless.
Why Jeffrey Lurie Makes More Money Than You
Control What You Can

Why Jeffrey Lurie Makes More Money Than You

The Eagles owner fired the team's head coach, with no ready replacement and apparently without consulting anyone.
5 Reasons Business Owners Dread the Holidays
Holidays

5 Reasons Business Owners Dread the Holidays

Nobody works or does business but everybody wants their bonus and a really nice party.
It's Naive for Small Business to Expect Much From Small Business Saturday
Data-Driven Marketing

It's Naive for Small Business to Expect Much From Small Business Saturday

Customers think warmly of small businesses in principle but it's price, service and quality that decides where they buy.
To Host the Best Holiday Party Hand Out Bonuses and Go Home
Holiday Parties

To Host the Best Holiday Party Hand Out Bonuses and Go Home

To make your office party less of an ordeal for your team, tell them thanks for working hard and then leave them alone.
Technology You Bought But Won't Learn to Use Is Money Wasted
Business Accelerated

Technology You Bought But Won't Learn to Use Is Money Wasted

Remarkably few businesses invest the time, much less money, to maximize software they own but don't really understand.
The Only Report You Need to Run a Successful Business
Running a Business

The Only Report You Need to Run a Successful Business

And the best part? It won't cost you anything extra and it'll be available in a Flash.
5 Reasons Why It Sucks to Be an Entrepreneur
Entrepreneurship

5 Reasons Why It Sucks to Be an Entrepreneur

You may make more money over your lifetime as a business owner, but at what cost?
Things Always Cost More Than You Think
Expenses

Things Always Cost More Than You Think

No, there's no such thing as a free puppy, and that employee will cost you way more than just a salary.
Adopt This Mindset and Never Be Late Again
Control What You Can

Adopt This Mindset and Never Be Late Again

If you, or someone in your life, chronically shows up after the scheduled time, it's time for a change.
4 Harsh Marketing Lessons From 4 Small-Business Owners
Data-Driven Marketing

4 Harsh Marketing Lessons From 4 Small-Business Owners

We don't have the time or the resources to carefully think through everything. So we do a lot of things by our gut. Sometimes things turn out OK. Sometimes, well -- it's not so good.
You Won't Sell a Lot of Books, But That's Totally OK
Data-Driven Marketing

You Won't Sell a Lot of Books, But That's Totally OK

Are you envious of Harper Lee's success? Too bad. You'll never reach that level of success. But does that really matter?
Donald Trump Can Get Away With It, But You Can't
Politics

Donald Trump Can Get Away With It, But You Can't

The tale of a local diner owner who sought local elected office, and the dangers he faced with his business.
The Important Question to Ask About Classifying Workers in Light of Uber's Contractor Fiasco
Managing Employees

The Important Question to Ask About Classifying Workers in Light of Uber's Contractor Fiasco

Outsourcing is and will continue to be a vital way for small- and medium-sized companies to grow. But just knowing what to outsource isn't the issue.