Adina Grigore

Adina Grigore

founder of S.W. Basics

Adina Grigore is the founder of S.W. Basics, a Brooklyn-based natural products company that makes an all-natural and sustainable skincare line. The idea for S.W. Basics came to her after she finished her education in holistic nutrition in 2007 and founded a grassroots health information company at the age of 23. Today, she’s never been so happy to have been blessed with sensitive skin -- and a zeal for entrepreneurship.

8 Recent Stories

Growing Pains: How Expansion Causes Startups to Lose Customers
Grow Your Business

Growing Pains: How Expansion Causes Startups to Lose Customers

The founder of skincare line S.W. Basics discusses how she has to sacrifice clients in order to gain others and how to deal with it.
How to Get Your Startup Past the Debbie Downers
The 'Treps

How to Get Your Startup Past the Debbie Downers

After skincare line S.W. Basics met with Target, the founder got a mixed receptions: some people cheered and others were scared for her business. Here is how she dealt with it.
The Awkward Tween Stage: When a Company Isn't a Startup or a Big-Name Business
Grow Your Business

The Awkward Tween Stage: When a Company Isn't a Startup or a Big-Name Business

This in-between stage for a company can be challenging. The founder of S.W. Basics Adina Grigore discusses the issues and frustrations she is facing as a pre-teen company.
What a CFO Taught My Startup About Projections
Cash Flow & Money Management

What a CFO Taught My Startup About Projections

From hockey-stick growth to flat lines, projections can run the gamut. For our series The Grind, the founder of S.W. Basics offers up advice about how she handled these, at times, elusive forecasts.
Want to Work at a Startup? Here Is How.
Grow Your Business

Want to Work at a Startup? Here Is How.

For our series The Grind, the founder of S.W. Basics offers up advice on how to catch the attention of startup founders.
Why Your Business's Name Doesn't Matter as Much as You Think
Branding

Why Your Business's Name Doesn't Matter as Much as You Think

The founder of S.W. Basics delves into why her company changed its name and the time-saving rebranding tips she learned along the way.
How the Founder of S.W. Basics Got Her Confidence Back
Venture Capital

How the Founder of S.W. Basics Got Her Confidence Back

When you are looking to raise growth funding, you'll often have to answer extremely tough questions about your business and yourself. Here's how one business owner rediscovered just how important it i
Online Marketing

From Birchbox to BeautyArmy, Grappling With the High-Cost of Freebies

S.W. Basics founder Adina Grigore describes the internal questions that arise when marketers, wholesalers and subscription services request free products.