Adina Grigore

Adina Grigore

founder of S.W. Basics

Adina Grigore is the founder of S.W. Basics, a Brooklyn-based natural products company that makes an all-natural and sustainable skincare line. The idea for S.W. Basics came to her after she finished her education in holistic nutrition in 2007 and founded a grassroots health information company at the age of 23. Today, she’s never been so happy to have been blessed with sensitive skin -- and a zeal for entrepreneurship.

The Trouble With Scaling for 'Hand-Crafted' Entrepreneurs
The Grind

The Trouble With Scaling for 'Hand-Crafted' Entrepreneurs

The last thing an entrepreneur ever wants to say is 'I'm sorry we can't take that order for 10,000 units, because we can't make it all in time.'
How I Finally Snagged My Dream Domain Name
The Grind

How I Finally Snagged My Dream Domain Name

One entrepreneur explains how she was able to get the perfect URL for her startup and what lessons she learned along the way.
Growing Pains: How Expansion Causes Startups to Lose Customers
The Grind

Growing Pains: How Expansion Causes Startups to Lose Customers

The founder of skincare line S.W. Basics discusses how she has to sacrifice clients in order to gain others and how to deal with it.
How to Get Your Startup Past the Debbie Downers
The Grind

How to Get Your Startup Past the Debbie Downers

After skincare line S.W. Basics met with Target, the founder got a mixed receptions: some people cheered and others were scared for her business. Here is how she dealt with it.
The Awkward Tween Stage: When a Company Isn't a Startup or a Big-Name Business
The Grind

The Awkward Tween Stage: When a Company Isn't a Startup or a Big-Name Business

This in-between stage for a company can be challenging. The founder of S.W. Basics Adina Grigore discusses the issues and frustrations she is facing as a pre-teen company.
What a CFO Taught My Startup About Projections
Finance

What a CFO Taught My Startup About Projections

From hockey-stick growth to flat lines, projections can run the gamut. For our series The Grind, the founder of S.W. Basics offers up advice about how she handled these, at times, elusive forecasts.
Want to Work at a Startup? Here Is How.
Growth Strategies

Want to Work at a Startup? Here Is How.

For our series The Grind, the founder of S.W. Basics offers up advice on how to catch the attention of startup founders.
Why Your Business's Name Doesn't Matter as Much as You Think
Marketing

Why Your Business's Name Doesn't Matter as Much as You Think

The founder of S.W. Basics delves into why her company changed its name and the time-saving rebranding tips she learned along the way.
How the Founder of S.W. Basics Got Her Confidence Back
Finance

How the Founder of S.W. Basics Got Her Confidence Back

When you are looking to raise growth funding, you'll often have to answer extremely tough questions about your business and yourself. Here's how one business owner rediscovered just how important it is to be confident.
From Birchbox to BeautyArmy, Grappling With the High-Cost of Freebies
Marketing

From Birchbox to BeautyArmy, Grappling With the High-Cost of Freebies

S.W. Basics founder Adina Grigore describes the internal questions that arise when marketers, wholesalers and subscription services request free products.