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Adina Grigore

Adina Grigore is the founder of S.W. Basics, a Brooklyn-based natural products company that makes an all-natural and sustainable skincare line. The idea for S.W. Basics came to her after she finished her education in holistic nutrition in 2007 and founded a grassroots health information company at the age of 23. Today, she’s never been so happy to have been blessed with sensitive skin -- and a zeal for entrepreneurship.

6 Recent Stories

The Awkward Tween Stage: When a Company Isn't a Startup or a Big-Name Business

The Awkward Tween Stage: When a Company Isn't a Startup or a Big-Name Business

This in-between stage for a company can be challenging. The founder of S.W. Basics Adina Grigore discusses the issues and frustrations she is facing as a pre-teen company.
March 27, 2014 in Grow Your Business
What a CFO Taught My Startup About Projections

What a CFO Taught My Startup About Projections

From hockey-stick growth to flat lines, projections can run the gamut. For our series The Grind, the founder of S.W. Basics offers up advice about how she handled these, at times, elusive forecasts.
February 20, 2014 in Cash Flow & Money Management
Want to Work at a Startup? Here Is How.

Want to Work at a Startup? Here Is How.

For our series The Grind, the founder of S.W. Basics offers up advice on how to catch the attention of startup founders.
January 2, 2014 in Grow Your Business
Why Your Business's Name Doesn't Matter as Much as You Think

Why Your Business's Name Doesn't Matter as Much as You Think

The founder of S.W. Basics delves into why her company changed its name and the time-saving rebranding tips she learned along the way.
October 31, 2013 in Branding
How the Founder of S.W. Basics Got Her Confidence Back

How the Founder of S.W. Basics Got Her Confidence Back

When you are looking to raise growth funding, you'll often have to answer extremely tough questions about your business and yourself. Here's how one business owner rediscovered just how important it i
September 5, 2013 in Venture Capital

From Birchbox to BeautyArmy, Grappling With the High-Cost of Freebies

S.W. Basics founder Adina Grigore describes the internal questions that arise when marketers, wholesalers and subscription services request free products.
July 18, 2013 in Online Marketing

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