founder of S.W. Basics
Adina Grigore is the founder of
S.W. Basics, a Brooklyn-based natural products company that makes an all-natural and sustainable skincare line. The idea for S.W. Basics came to her after she finished her education in holistic nutrition in 2007 and founded a grassroots health information company at the age of 23. Today, she’s never been so happy to have been blessed with sensitive skin -- and a zeal for entrepreneurship.
While many entrepreneurs would love to be in the Targets and Walmarts of the world, it can be an extremely stressful time.
The last thing an entrepreneur ever wants to say is 'I'm sorry we can't take that order for 10,000 units, because we can't make it all in time.'
One entrepreneur explains how she was able to get the perfect URL for her startup and what lessons she learned along the way.
The founder of skincare line S.W. Basics discusses how she has to sacrifice clients in order to gain others and how to deal with it.
After skincare line S.W. Basics met with Target, the founder got a mixed receptions: some people cheered and others were scared for her business. Here is how she dealt with it.
This in-between stage for a company can be challenging. The founder of S.W. Basics Adina Grigore discusses the issues and frustrations she is facing as a pre-teen company.
From hockey-stick growth to flat lines, projections can run the gamut. For our series The Grind, the founder of S.W. Basics offers up advice about how she handled these, at times, elusive forecasts.
For our series The Grind, the founder of S.W. Basics offers up advice on how to catch the attention of startup founders.
The founder of S.W. Basics delves into why her company changed its name and the time-saving rebranding tips she learned along the way.
When you are looking to raise growth funding, you'll often have to answer extremely tough questions about your business and yourself. Here's how one business owner rediscovered just how important it is to be confident.
S.W. Basics founder Adina Grigore describes the internal questions that arise when marketers, wholesalers and subscription services request free products.
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© 2015 Entrepreneur Media, Inc.