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Bill Roth


Bill is President of NCCT , a consulting firm that helps companies grow green revenues. His newest book, The Secret Green Sauce ,profiles best practices being used by successful green businesses. Hehas previously held roles as Sr. Vice President of PG&E EnergyServices, President of Cleantech America (a solar power plantdevelopment company) and COO of Texaco Ovonics Hydrogen Solutions(which launched the first hydrogen-fueled Prius).

Rothis also a nationally recognized expert in pricing strategies with aprincipal focus upon Real Time Pricing. In addition to participating inthe launch of the first hydrogen-fueled Prius, he has held executiveleadership positions as senior vice president of marketing and saleswith PG&E Energy Services, as COO of Texaco Ovonics HydrogenSolutions and president of Cleantech America, a developer of solarpower plants.

18 Recent Stories

The Intersection of Awareness and New Media

Social media and sustainability converge to create consumers who are more knowledgeable than ever.
November 6, 2009 in Online Marketing

Sustainability Increases Stockholder Value

New research indicates that sustainability can also equal profitability.
October 14, 2009 in Your Business Plan

Growing Green Revenues

How alligning value with values can win sales in the office supply industry
September 22, 2009 in Your Business Plan

Top Consumer Groups Turn to Sustainability

Boost revenue by going green and targeting the youth, women and CEOs.
July 21, 2009 in Business Management

Hotel Industry Embraces Green Revolution

Hotels are taking advantage of consumers' desire for eco-friendly vacation options.
May 22, 2009 in Management & Operations

Employ Green Biz Practices Now

Lessons in sustainability from eco-friendly building expert David Gottfried.
April 21, 2009 in Starting a Business

Add Some Green to Your Inventory

One store owner says it's a way to offer products and service big-box stores can't compete with. Customers will take notice.
February 27, 2009 in Going Green

In Beverage Industry, Sustainability Sells

When it comes to our drinks, green isn't just for tea anymore. Break into the beverage industry and find success in going green--from the ground (water) up.
January 30, 2009 in Going Green

Sustainability Emerges as a Business Model

These two entrepreneurs have learned the cost savings and competitive advantages of going green. Learn how you can be a green entrepreneur in your industry.
December 10, 2008 in Going Green

The World Awaits Your Green Business

Learn which industries the West Coast Green Conference recommends are ready for your green idea.
November 25, 2008 in Going Green

It Pays to Go Green in a Down Economy

Learn why even in this economy you can't afford not to implement green practices in your business.
October 24, 2008 in Going Green

Creating a Green Office

Think in terms of financial payback when considering and implementing your eco-friendly office.
September 18, 2008 in Going Green

Avoid Greenwashing Your Business

Sincerity leads to success in the emerging world of green marketing.
August 20, 2008 in Advertising

On Empty and (Almost) Out of Time

How entrepreneurs can spearhead the green economic revolution.
August 18, 2008 in Going Green

Green Innovations Revolutionize Construction

A Bay Area company demonstrates how the building industry can be a leader in sustainability.
July 18, 2008 in Business Management

A Profitable Helping of Sustainability

A 5-step certification process can make restaurants greener and more appealing to target consumers.
June 27, 2008 in Business Management

Restaurants Produce Green Profits

Any business can benefit from these strategies that appeal to consumers who want to support green operations
June 16, 2008 in Business Management

The Green Economic Revolution

No matter what business you're in, going green is one of the best ways to grow revenues and save money.
April 18, 2008 in Business Management