Bill Roth

Bill is President of NCCT , a consulting firm that helps companies grow green revenue. His newest book, The Secret Green Sauce , profiles best practices being used by successful green businesses. He has previously held roles as senior vice president of PG&E Energy Services, president of Cleantech America (a solar power plant development company) and COO of Texaco Ovonics Hydrogen Solutions (which launched the first hydrogen-fueled Prius).

18 Recent Stories

Online Marketing

The Intersection of Awareness and New Media

Social media and sustainability converge to create consumers who are more knowledgeable than ever.
Your Business Plan

Sustainability Increases Stockholder Value

New research indicates that sustainability can also equal profitability.
Your Business Plan

Growing Green Revenues

How alligning value with values can win sales in the office supply industry
Business Management

Top Consumer Groups Turn to Sustainability

Boost revenue by going green and targeting the youth, women and CEOs.
Management & Operations

Hotel Industry Embraces Green Revolution

Hotels are taking advantage of consumers' desire for eco-friendly vacation options.
Starting a Business

Employ Green Biz Practices Now

Lessons in sustainability from eco-friendly building expert David Gottfried.
Going Green

Add Some Green to Your Inventory

One store owner says it's a way to offer products and service big-box stores can't compete with. Customers will take notice.
Going Green

In Beverage Industry, Sustainability Sells

When it comes to our drinks, green isn't just for tea anymore. Break into the beverage industry and find success in going green--from the ground (water) up.
Going Green

Sustainability Emerges as a Business Model

These two entrepreneurs have learned the cost savings and competitive advantages of going green. Learn how you can be a green entrepreneur in your industry.
Going Green

The World Awaits Your Green Business

Learn which industries the West Coast Green Conference recommends are ready for your green idea.
Going Green

It Pays to Go Green in a Down Economy

Learn why even in this economy you can't afford not to implement green practices in your business.
Going Green

Creating a Green Office

Think in terms of financial payback when considering and implementing your eco-friendly office.
Advertising

Avoid Greenwashing Your Business

Sincerity leads to success in the emerging world of green marketing.
Going Green

On Empty and (Almost) Out of Time

How entrepreneurs can spearhead the green economic revolution.
Business Management

Green Innovations Revolutionize Construction

A Bay Area company demonstrates how the building industry can be a leader in sustainability.
Business Management

A Profitable Helping of Sustainability

A 5-step certification process can make restaurants greener and more appealing to target consumers.
Business Management

Restaurants Produce Green Profits

Any business can benefit from these strategies that appeal to consumers who want to support green operations
Business Management

The Green Economic Revolution

No matter what business you're in, going green is one of the best ways to grow revenues and save money.