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Bill is President of
, a consulting firm that helps companies grow green revenue. His newest book,
The Secret Green Sauce
, profiles best practices being used by successful green businesses. He has previously held roles as senior vice president of PG&E Energy Services, president of Cleantech America (a solar power plant development company) and COO of Texaco Ovonics Hydrogen Solutions (which launched the first hydrogen-fueled Prius). 18 Recent Stories
Social media and sustainability converge to create consumers who are more knowledgeable than ever.
November 6, 2009
Your Business Plan
New research indicates that sustainability can also equal profitability.
October 14, 2009
Your Business Plan
How alligning value with values can win sales in the office supply industry
September 22, 2009
Boost revenue by going green and targeting the youth, women and CEOs.
July 21, 2009
Management & Operations
Hotels are taking advantage of consumers' desire for eco-friendly vacation options.
May 22, 2009
Starting a Business
Lessons in sustainability from eco-friendly building expert David Gottfried.
April 21, 2009
One store owner says it's a way to offer products and service big-box stores can't compete with. Customers will take notice.
February 27, 2009
When it comes to our drinks, green isn't just for tea anymore. Break into the beverage industry and find success in going green--from the ground (water) up.
January 30, 2009
These two entrepreneurs have learned the cost savings and competitive advantages of going green. Learn how you can be a green entrepreneur in
your industry. December 10, 2008
Learn which industries the West Coast Green Conference recommends are ready for your green idea.
November 25, 2008
Learn why even in this economy you can't afford not to implement green practices in your business.
October 24, 2008
Think in terms of financial payback when considering and implementing your eco-friendly office.
September 18, 2008
Sincerity leads to success in the emerging world of green marketing.
August 20, 2008
How entrepreneurs can spearhead the green economic revolution.
August 18, 2008
A Bay Area company demonstrates how the building industry can be a leader in sustainability.
July 18, 2008
A 5-step certification process can make restaurants greener and more appealing to target consumers.
June 27, 2008
Any business can benefit from these strategies that appeal to consumers who want to support green operations
June 16, 2008
No matter what business you're in, going green is one of the best ways to grow revenues and save money.
April 18, 2008
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