Brad Flowers

Bio

Brad Flowers co-founded Bullhorn, an agency that builds confident brands with language and design. Brad leads naming and language generation at Bullhorn. He has a degree in English literature, which he finds more useful than he expected.

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Latest

Branding

The Unwritten Rules of Naming Your Business

You may not know it, but your industry has unwritten rules when it comes to business names. Find out what yours might be so you can craft a name that resonates with your customers.

Branding

7 Ways to Make an Unforgettable Business Name

Want people to remember your business's name? These seven strategies can help.

Starting a Business

A Quick Guide to Protecting the Name of Your Business

Learn about trademarks, copyrights and more.

Branding

How to Test and Choose the Best Name for Your Business

You want to trust your gut – but this test can help confirm that the name you like is right for your business.

Business News

Do Quibi's Problems Come Down to a Confusing Name?

Terrible timing has certainly contributed to a difficult start for Jeffrey Katzenberg's mobile-video platform, but maybe it isn't just that.

Marketing

Everything I Know About Naming I Learned From 'The Simpsons'

The iconic animated comedy can help differentiate between winning and losing approaches to branding.

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