Brett Relander

Brett Relander

Founder of Launch & Hustle and Digital Marketing Consultant Specializing in Social Media & Mobile Marketing
Brett is a thought leader and power influencer in the social media and mobile marketing space. He is a digital marketing consultant, speaker and founder of Launch & Hustle. He has more than 110,000 followers on Twitter, which ranks him among the top digital marketing professionals online. His first book, Imperative – How any business can quickly and easily leverage mobile marketing for radical success, was published in Nov 2014.
The Secret Ingredient for Succeeding at Content Marketing
Business Circle

The Secret Ingredient for Succeeding at Content Marketing

The competition is ferocious in online markets but, if you are methodical, you'll find you have everything needed to win.
Too Much Social Media Can Drive Away Your Customers
Business Circle

Too Much Social Media Can Drive Away Your Customers

Your audience won't tire of quality content but the key word is "quality.''
Why Lead Generation Remains a Challenge in a Mobile World
Lead Generation

Why Lead Generation Remains a Challenge in a Mobile World

Patience is the key to connecting with distracted consumers reluctant to receive yet another sales pitch.
An Effective Digital Marketing Strategy Starts With Knowing Your Customers and Your Goals
Digital Marketing

An Effective Digital Marketing Strategy Starts With Knowing Your Customers and Your Goals

The amazing technology at everyone's fingertips has not changed the fundamentals of success.
Variety Is the Spice of Social-Media Life, Too
Social Media

Variety Is the Spice of Social-Media Life, Too

Social-media marketing needs continuity to be effective but ever-changing to keep the audience interested.
How Data Can Help You to Personalize Marketing Events and Boost ROI
Event Planning Business

How Data Can Help You to Personalize Marketing Events and Boost ROI

Event marketing is costly but offers a unique opportunity to connect directly with the people who are your market.
How to Market to Gen Z, the Kids Who Already Have $44 Billion to Spend
Business Circle

How to Market to Gen Z, the Kids Who Already Have $44 Billion to Spend

The younger siblings of millennials already have enormous buying power and have emerged as a distinct consumer demographic.
Mobile Marketing Emerges as the Ultimate Vehicle for Crossing Advertising's 'Last Mile'
Business Circle

Mobile Marketing Emerges as the Ultimate Vehicle for Crossing Advertising's 'Last Mile'

Countless brands have long puzzled how to nudge customers into buying. Mobile technologies are the answer everyone has sought.
It's Time to Wire Your Business for Indoor Location-Based Search
Location-based Marketing

It's Time to Wire Your Business for Indoor Location-Based Search

Think of it as GPS for inside your store. The largest retailers are implementing the technology but it's affordable for everybody.
Google Lets a Search Pigeon Out of the Coop and It Lands Nearby
Online Marketing

Google Lets a Search Pigeon Out of the Coop and It Lands Nearby

The new Pigeon algorithm favors local businesses, if they update their content to take advantage.
The Secrets to Leveraging the Insatiable Consumer Appetite for Mobile Coupons
Mobile Marketing

The Secrets to Leveraging the Insatiable Consumer Appetite for Mobile Coupons

Coupons have been popular for generations but mobile devices have taken this venerable marketing tactic into an entirely new realm.
The Implications for Bloggers Now That Google Authorship Has Ended
Google

The Implications for Bloggers Now That Google Authorship Has Ended

The three-year effort has been terminated but key elements for stopping plagiarism and ranking articles remain.
5 Rules for Using Push Technology to Your Advantage
push notifications

5 Rules for Using Push Technology to Your Advantage

Think of it as a nudge your customers asked you to give them when they are in the neighborhood.
The Secret to Tweaking Your Google Adwords Campaign for a Mobile Market
Google AdWords

The Secret to Tweaking Your Google Adwords Campaign for a Mobile Market

Mobile searches are increasing at fast pace but advertising to an audience on the move is different from the same audience at their desktop.
Why ROI is, Literally, the Last Metric for Evaluating Your Content-Marketing Plan
Content marketing

Why ROI is, Literally, the Last Metric for Evaluating Your Content-Marketing Plan

Keep a close eye on whether your audience is engaged and enthusiastic for your content or there won't be any return on investment to measure.