Founder of Launch & Hustle and Digital Marketing Consultant Specializing in Social Media & Mobile Marketing
Video has become the essential marketing tool with rich rewards for brands that get it right.
Consumers rely on tablets and mobile phones for shopping, creating opportunities to engage them when they are likeliest to buy.
Consumers make purchasing decisions for reasons far more complex than price. Understanding that psychology is a big marketing advantage.
Social Media Marketing
The work you are doing already can bring far more results with a few artful tweaks.
Profiting from the seemingly-endless boom in online spending requires a clear vision of who your customers are and how to engage them.
More than just the latest buzz term, growth hacking is a way of thinking about marketing that focuses on quickly finding and leveraging the most effective techniques.
Think less about leads and much more about your relationship with the fans you have.
Internet businesses succeed by focusing on their relationship with the people who have shown interest in their product.
Search Engine Optimization
There is no more gaming the system with a careful selection of search terms. Only quality content has a chance of being found.
Make a New Year's resolution to optimize your marketing for mobile.
Though some marketers lag on mobile strategy, phone and tablets have become the primary devices buyers consult when researching purchases.
The competition is ferocious in online markets but, if you are methodical, you'll find you have everything needed to win.
Your audience won't tire of quality content but the key word is "quality.''
Patience is the key to connecting with distracted consumers reluctant to receive yet another sales pitch.
The amazing technology at everyone's fingertips has not changed the fundamentals of success.