Brett Relander

Brett Relander

Founder of Launch & Hustle and Digital Marketing Consultant Specializing in Social Media & Mobile Marketing
Brett is a thought leader and power influencer in the social media and mobile marketing space. He is a valued digital marketing consultant and speaker and founder of Launch & Hustle. He has more than 89,000 followers on Twitter, which ranks him among the top digital marketing professionals online. His upcoming book Imperative – How any business can quickly and easily leverage mobile marketing for radical success, is scheduled for release later this summer.
Variety Is the Spice of Social-Media Life, Too
Social Media

Variety Is the Spice of Social-Media Life, Too

Social-media marketing needs continuity to be effective but ever-changing to keep the audience interested.
How Data Can Help You to Personalize Marketing Events and Boost ROI
Event Planning Business

How Data Can Help You to Personalize Marketing Events and Boost ROI

Event marketing is costly but offers a unique opportunity to connect directly with the people who are your market.
How to Market to Gen Z, the Kids Who Already Have $44 Billion to Spend
Business Circle

How to Market to Gen Z, the Kids Who Already Have $44 Billion to Spend

The younger siblings of millennials already have enormous buying power and have emerged as a distinct consumer demographic.
Mobile Marketing Emerges as the Ultimate Vehicle for Crossing Advertising's 'Last Mile'
Business Circle

Mobile Marketing Emerges as the Ultimate Vehicle for Crossing Advertising's 'Last Mile'

Countless brands have long puzzled how to nudge customers into buying. Mobile technologies are the answer everyone has sought.
It's Time to Wire Your Business for Indoor Location-Based Search
Location-based Marketing

It's Time to Wire Your Business for Indoor Location-Based Search

Think of it as GPS for inside your store. The largest retailers are implementing the technology but it's affordable for everybody.
Google Lets a Search Pigeon Out of the Coop and It Lands Nearby
Online Marketing

Google Lets a Search Pigeon Out of the Coop and It Lands Nearby

The new Pigeon algorithm favors local businesses, if they update their content to take advantage.
The Secrets to Leveraging the Insatiable Consumer Appetite for Mobile Coupons
Mobile Marketing

The Secrets to Leveraging the Insatiable Consumer Appetite for Mobile Coupons

Coupons have been popular for generations but mobile devices have taken this venerable marketing tactic into an entirely new realm.
The Implications for Bloggers Now That Google Authorship Has Ended
Google

The Implications for Bloggers Now That Google Authorship Has Ended

The three-year effort has been terminated but key elements for stopping plagiarism and ranking articles remain.
5 Rules for Using Push Technology to Your Advantage
push notifications

5 Rules for Using Push Technology to Your Advantage

Think of it as a nudge your customers asked you to give them when they are in the neighborhood.
The Secret to Tweaking Your Google Adwords Campaign for a Mobile Market
Google AdWords

The Secret to Tweaking Your Google Adwords Campaign for a Mobile Market

Mobile searches are increasing at fast pace but advertising to an audience on the move is different from the same audience at their desktop.
Why ROI is, Literally, the Last Metric for Evaluating Your Content-Marketing Plan
Content marketing

Why ROI is, Literally, the Last Metric for Evaluating Your Content-Marketing Plan

Keep a close eye on whether your audience is engaged and enthusiastic for your content or there won't be any return on investment to measure.
The Top 5 Errors Made by Money-Losing Ecommerce Sites
Ecommerce

The Top 5 Errors Made by Money-Losing Ecommerce Sites

Success is never guaranteed in online marketing but avoiding these common errors makes it much likelier.
Sprint Past the Competition With Location-Based Mobile Marketing
Location-based Marketing

Sprint Past the Competition With Location-Based Mobile Marketing

The technology is readily available to woo your customers when they are near but only a minority of businesses are using it.
12 Simple Strategies for Building Your Mobile-Marketing List
Mobile Marketing

12 Simple Strategies for Building Your Mobile-Marketing List

The list of people willing to receive your marketing messages is a fundamental business asset that you can grow with steady effort.
8 Guaranteed But Avoidable Ways to Lose Money With Mobile Marketing
Mobile Marketing

8 Guaranteed But Avoidable Ways to Lose Money With Mobile Marketing

A lot is still being figured out about how to make money with mobile marketing but the mistakes to avoid are already pretty clear