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Founder of Launch & Hustle and Digital Marketing Consultant Specializing in Social Media & Mobile Marketing
Brett is a thought leader and power influencer in the social media and mobile marketing space. He is a digital marketing consultant, speaker and founder of
Launch & Hustle
. He has more than 110,000 followers on
, which ranks him among the top digital marketing professionals online. His first book,
– How any business can quickly and easily leverage mobile marketing for radical success
, was published in Nov 2014
The Secret Ingredient for Succeeding at Content Marketing
The competition is ferocious in online markets but, if you are methodical, you'll find you have everything needed to win.
Too Much Social Media Can Drive Away Your Customers
Your audience won't tire of quality content but the key word is "quality.''
Why Lead Generation Remains a Challenge in a Mobile World
Patience is the key to connecting with distracted consumers reluctant to receive yet another sales pitch.
An Effective Digital Marketing Strategy Starts With Knowing Your Customers and Your Goals
The amazing technology at everyone's fingertips has not changed the fundamentals of success.
Variety Is the Spice of Social-Media Life, Too
Social-media marketing needs continuity to be effective but ever-changing to keep the audience interested.
Event Planning Business
How Data Can Help You to Personalize Marketing Events and Boost ROI
Event marketing is costly but offers a unique opportunity to connect directly with the people who are your market.
How to Market to Gen Z, the Kids Who Already Have $44 Billion to Spend
The younger siblings of millennials already have enormous buying power and have emerged as a distinct consumer demographic.
Mobile Marketing Emerges as the Ultimate Vehicle for Crossing Advertising's 'Last Mile'
Countless brands have long puzzled how to nudge customers into buying. Mobile technologies are the answer everyone has sought.
It's Time to Wire Your Business for Indoor Location-Based Search
Think of it as GPS for inside your store. The largest retailers are implementing the technology but it's affordable for everybody.
Google Lets a Search Pigeon Out of the Coop and It Lands Nearby
The new Pigeon algorithm favors local businesses, if they update their content to take advantage.
The Secrets to Leveraging the Insatiable Consumer Appetite for Mobile Coupons
Coupons have been popular for generations but mobile devices have taken this venerable marketing tactic into an entirely new realm.
The Implications for Bloggers Now That Google Authorship Has Ended
The three-year effort has been terminated but key elements for stopping plagiarism and ranking articles remain.
5 Rules for Using Push Technology to Your Advantage
Think of it as a nudge your customers asked you to give them when they are in the neighborhood.
The Secret to Tweaking Your Google Adwords Campaign for a Mobile Market
Mobile searches are increasing at fast pace but advertising to an audience on the move is different from the same audience at their desktop.
Why ROI is, Literally, the Last Metric for Evaluating Your Content-Marketing Plan
Keep a close eye on whether your audience is engaged and enthusiastic for your content or there won't be any return on investment to measure.
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