Brian Honigman

Brian Honigman

Content Marketing Consultant & CEO of Honigman Media

Brian Honigman is a New York City-based content marketing consultant and CEO of Honigman Media, a consultancy offering both content strategy and content creation services. He is a regular contributor to the Wall Street Journal and other publications.

How to Use Content Marketing to Build a Brand with Purpose
Content Marketing

How to Use Content Marketing to Build a Brand with Purpose

In much the same way that purpose driven organizations can shift nimbly between various products and processes, purpose-driven content efforts can embrace a varied and complicated set of strategies and still remain cogent.
Earning the Right to Promote Using Content Marketing
Content Marketing

Earning the Right to Promote Using Content Marketing

Simply blasting out promotional messaging will not drive sales, rather it will alienate your customers and waste your valuable time, effort and resources.
A Simple Guide to Using Multiple Blogging Platforms in Your Content Strategy
Content Marketing

A Simple Guide to Using Multiple Blogging Platforms in Your Content Strategy

Here is how you can grow and scale your audience on alternative blogging platforms while still maintaining a robust and healthy central blog of your own.
5 YouTube Marketing Lessons From Unlikely Sources
YouTube

5 YouTube Marketing Lessons From Unlikely Sources

The thing about understanding digital marketing is that once you learn the fundamentals you start to see them come in to play everywhere online.
When It Comes to Content Marketing, You Should Absolutely Double Down on Facebook
Facebook

When It Comes to Content Marketing, You Should Absolutely Double Down on Facebook

The big blue social network is the key marketing platform for the foreseeable future.
The Future of Social Is Messaging Apps, But How Do Brands Fit In?
Messaging apps

The Future of Social Is Messaging Apps, But How Do Brands Fit In?

The explosion of mobile computing has led to one particularly important outcome for our discussion – chat apps have grown at an even faster pace than mobile.
A Healthy Fear of Failure Makes Entrepreneurs More Likely to Succeed
Failure

A Healthy Fear of Failure Makes Entrepreneurs More Likely to Succeed

Think of failure the way you think of cars when crossing a busy street. Believe you can be run over so you'll avoid it by watching out.
A Guide For Creating Consistently Great Content
Content Marketing

A Guide For Creating Consistently Great Content

Here's how you can develop a content marketing rhythm.
5 Ways to Use Data to Inform Your Social Media Marketing Strategy
Data Analysis

5 Ways to Use Data to Inform Your Social Media Marketing Strategy

These tips will point you toward a host of free tools and techniques that will allow you to begin experimenting with data in your social media marketing efforts.
4 Ways Your Small Business Can Better Prevent Cyber Crime
Cyber Security

4 Ways Your Small Business Can Better Prevent Cyber Crime

What you can do right now to discourage and maybe even stop hackers cold.
The Results-Driven Approach to Blogging
Analytics

The Results-Driven Approach to Blogging

One of the keys to success is first understanding what success looks like.
Strategies for Saying No: When and How to Turn Down Opportunities
Client relationship management

Strategies for Saying No: When and How to Turn Down Opportunities

Learn how to step back from opportunities without closing doors.
Content Marketing on a Budget
Content Marketing

Content Marketing on a Budget

If you follow a well thought out plan and adhere to it diligently, you can succeed at content marketing on nearly any budget.
Why Most Startups Fail
Business Failure

Why Most Startups Fail

Here's how you can avoid the same fate.
How to Leverage Google+ and Pinterest Search
Social Media

How to Leverage Google+ and Pinterest Search

Much of the potential benefit that social media can realistically give to brands comes from the long-term benefits of consistent and quality social media content that is promoted strategically over time.