This ad will close in
Brian Quinton

Brian Quinton

RSS

Brian Quinton is executive editor of Chief Marketer magazine.

8 Recent Stories

Groupon Now and the Rise of the Real-Time Deal

Groupon Now and the Rise of the Real-Time Deal

What do you get when you combine the daily discount model with the urge of the impulse purchase? Merchants hope the answer is instant customers.
June 21, 2011 in Magazine
How to Create Online Videos That Can Lead to More Sales

How to Create Online Videos That Can Lead to More Sales

Most customers want to see a product in use before they buy it. Posting demos on your web site can generate more traffic -- and conversions.
May 24, 2011 in Finding Prospects
Marketing Without the ZIP

Marketing Without the ZIP

A California ruling makes it illegal to collect customer ZIP codes in-store. Time to find more innovative ways to collect data on your customers.
April 26, 2011 in Finding Prospects
The Downside of Social Coupons

The Downside of Social Coupons

Social coupons can appealing--but make sure you're prepared to handle the rush of new customers they can bring.
March 22, 2011 in Online Marketing
Location-Based Mobile Apps Take Hold

Location-Based Mobile Apps Take Hold

Could location-based mobile apps possibly have a beneficial business purpose? Survey says . . . yes.
February 23, 2011 in Marketing Ideas
How to Find Sales Leads on Social Media

How to Find Sales Leads on Social Media

How a gourmet cupcake shop drove sales using social media without driving away customers -- and how you can, too.
January 25, 2011 in Finding Prospects
New Lead-Generation Tactics Harnesses Multiple Channels

New Lead-Generation Tactics Harnesses Multiple Channels

Lead gen isn't just about message volume, it's about reaching the right audience at the right time.
December 21, 2010 in Finding Prospects

Many Roads Lead to Leads

Engaging and acquiring customers is no longer as simple as using direct mail.
November 23, 2010 in Magazine