Brian Quinton

Brian Quinton

Brian Quinton is executive editor of Chief Marketer magazine.

Groupon Now and the Rise of the Real-Time Deal

Groupon Now and the Rise of the Real-Time Deal

What do you get when you combine the daily discount model with the urge of the impulse purchase? Merchants hope the answer is instant customers.
How to Create Online Videos That Can Lead to More Sales
Marketing

How to Create Online Videos That Can Lead to More Sales

Most customers want to see a product in use before they buy it. Posting demos on your web site can generate more traffic -- and conversions.
Marketing Without the ZIP
Marketing

Marketing Without the ZIP

A California ruling makes it illegal to collect customer ZIP codes in-store. Time to find more innovative ways to collect data on your customers.
The Downside of Social Coupons
Marketing

The Downside of Social Coupons

Social coupons can appealing--but make sure you're prepared to handle the rush of new customers they can bring.
Location-Based Mobile Apps Take Hold
Marketing

Location-Based Mobile Apps Take Hold

Could location-based mobile apps possibly have a beneficial business purpose? Survey says . . . yes.
How to Find Sales Leads on Social Media
Marketing

How to Find Sales Leads on Social Media

How a gourmet cupcake shop drove sales using social media without driving away customers -- and how you can, too.
New Lead-Generation Tactics Harnesses Multiple Channels
Marketing

New Lead-Generation Tactics Harnesses Multiple Channels

Lead gen isn't just about message volume, it's about reaching the right audience at the right time.
Marketing

Many Roads Lead to Leads

Engaging and acquiring customers is no longer as simple as using direct mail.