Dan S. Kennedy and Jeff Slutsky

Dan S. Kennedy and Jeff Slutsky

Dan S. Kennedy is a strategic advisor, marketing consultant and coach in Phoenix, Ariz. New York-based Jeff Slutsky specializes in developing and implementing local store marketing programs for multiunit operators. They are co-authors of No BS Grassroots Marketing (Entrepreneur Press, 2012).

4 Recent Stories

How to Get Your Employees and Customers to Market for You
Marketing Ideas

How to Get Your Employees and Customers to Market for You

Two easy-to-implement, on-site marketing tactics that use your best assets: your employees and your customers.
For Local Marketing, Nothing Beats the Simplicity of a Business-Card Drawing
Low-Cost Ideas

For Local Marketing, Nothing Beats the Simplicity of a Business-Card Drawing

This low-budget mainstay can help you learn your customers work and fill your database.
Driving Awareness with Vehicle Advertising
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Driving Awareness with Vehicle Advertising

You can get a lot of free exposure in your everyday trips around town. Here are some clever ways to make the best use of vehicle advertising.
Marketing Math: What's a New Customer Really Worth?
Growing Your Business

Marketing Math: What's a New Customer Really Worth?

You want to market to gain new customers. But what is a new customer really worth to you? It's time to learn simple marketing math.