Dimitri Maex and Paul B. Brown

Dimitri Maex and Paul B. Brown

Dimitri Maex and Paul B. Brown are co-authors of Sexy Little Numbers: How to Grow Your Business Using the Data You Already Have (Ogilvy & Mather with Crown Business, a division of Random House Inc., 2012). Maex is managing director of OgilvyOne New York, Ogilvy & Mather's direct and digital operations. He also heads the company's Global Data Practice. Brown is a longtime contributor to the New York Times and co-author with Carl Sewell of Customers for Life (Doubleday Business, 1990).

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A Data-Driven Reality Check for Your Marketing Budget
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A Data-Driven Reality Check for Your Marketing Budget

To make better marketing budget decisions, listen to what your business data can tell you. Here are some tips for getting started.

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