Doug and Polly White

Doug and Polly White

Principals, Whitestone Partners Inc., a management-consulting firm

Doug and Polly White own Whitestone Partners Inc., a management-consulting firm that specializes in helping small businesses grow profitably. They are also co-authors of Let Go to GROW, a bestselling book on why some businesses thrive and others fail to reach their potential.

10 Ways to Fund Your Small Business
Funding

10 Ways to Fund Your Small Business

Equity? Debt? Which one is right for you? (Hint: think carefully before taking loans from friends and family).
Does Your Organization Make a Great First Impression?
Company Reputation

Does Your Organization Make a Great First Impression?

Has it occurred to you that that great applicant you want is interviewing you even as you're interviewing him?
Ask the Right First Question When You Hire Part-Time Employees
Ready To Launch

Ask the Right First Question When You Hire Part-Time Employees

Don't get sabotaged by a candidate who doesn't actually want the part-time job you're offering.
4 Steps to Making Your Mark as a Manager
Control What You Can

4 Steps to Making Your Mark as a Manager

Breaking down goals and empowering and motivating employees will help them reach and achieve.
5 Tips to Get Your Product or Service Noticed
Marketing Strategies

5 Tips to Get Your Product or Service Noticed

Influences, testimonials and fact-based arguments are all potential friends for the task before you.
3 Tips to Follow Before Spending Personal Funds on Marketing
Marketing Strategies

3 Tips to Follow Before Spending Personal Funds on Marketing

In the short term, you may need to prime the pump. The point is to reach a critical mass.
5 Tips to a Better Small-Business Website
web site

5 Tips to a Better Small-Business Website

The whole point is to entice people to come to your retail establishment.
How Much of What You Are Selling Do You Need to Have Available?
Accounting

How Much of What You Are Selling Do You Need to Have Available?

Doing some simple math to determine your optimum product needs can save you big-time.
Should You Work From Home?
Work at Home

Should You Work From Home?

Decide what's worse: a work commute or potential distractions at home from your kids and spouse.
5 Tips for Setting Your Optimum Price
Setting prices

5 Tips for Setting Your Optimum Price

The customer perception of the value of your offering may surprise you, but it's what counts the most.
5 Tips to Help You Get Through Your To-Do List
Control What You Can

5 Tips to Help You Get Through Your To-Do List

If you have a to-do list, you are ahead of the pack. However, there are ways to make your list and time management plans more effective.
Having Problems With a Key Employee? Remember: No One Is Irreplaceable.
Control What You Can

Having Problems With a Key Employee? Remember: No One Is Irreplaceable.

Don't be held hostage by a self-made VIP who's wreaking havoc at your company.
Holidays

Scheduling, Bonuses, Gifts and Parties. Is Your Business Holiday-Ready?

There's still time to put together a plan to make your team happy during the celebratory season.
The One Question on Every Person's Mind -- Do Others Like and Want to Work With Me?
Communication Strategies

The One Question on Every Person's Mind -- Do Others Like and Want to Work With Me?

Almost no one works in a vacuum. Here's how to evaluate whether you're earned social endorsement among your peers.
Entrepreneurs Turn the Classic Theory of Maslow's Hierarchy of Needs on its Head
Entrepreneurship

Entrepreneurs Turn the Classic Theory of Maslow's Hierarchy of Needs on its Head

The psychologist put forth that humans are motivated to fulfill their base needs before they are able to pursue higher-level needs.