Emily Reynolds: Page 2
Entrepreneur Leadership Network® Contributor
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Latest: Page 2
3 Metrics That Matter When Measuring the Success of Your PR Campaigns
ROI is always the goal in public relations. But did you know there are ways to measure it quantitatively rather than just assess it qualitatively? Here are some options to consider to automate and calculate the impact of your PR efforts.
The Best Way to Distribute Your Press Releases — PR Firm or Cheap Wire Service?
A press release is a press release, right? Wrong. For this critical asset that announces something vital about you or your business, you should know the differences between going the professional route and taking a lower-cost but usually less effective approach.
The Do's & Don'ts of Attention-Worthy Social Media Posts
Just because "everybody's doing it" doesn't mean everybody's doing it right. Here are some tips on best practices for your social media content.
The Step-by-Step Approach to Building a Branding Monopoly
There's a new route to growth: creating many different individual brands — all with their own names and identities — to make it rain all over the place, everywhere all at once, and cover more ground.
Is AI Going to Take Over PR? Here's Where It Belongs and Where It Doesn't in Content Creation
Is artificial intelligence going to take over content creation in PR and marketing, or is it inconsequential?
What ROI Should Really Look Like for Your Company's Public Relations Campaigns
Many companies see the value of PR and are willing to invest in it. But they want lickety-split results and to see themselves plastered all over the news.
