Emma Johnson

From Nay to Yay
Growth Strategies

From Nay to Yay

What to do about bad reviews on customer feedback sites
Grow Big by Selling Small
Growth Strategies

Grow Big by Selling Small

Go where the money is by catering to like-minded entrepreneurs.
Starting a Business

Should You Be the Face of Your Business?

There are plenty of ways to be your own best spokesperson--and a few reasons not to.
Marketing

Crowdsourcing: Free Problem-Solving for Your Biz

Tapping the masses for brighter ideas and bigger margins
Marketing

Brand Makeovers: 3 Lessons in Reinvention

Target, Apple and Jack in the Box reinvented their brands through damage control, brand differentiation and broadening appeal. Put their strategies to use for your business.