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Emma Johnson

5 Recent Stories

From Nay to Yay

From Nay to Yay

What to do about bad reviews on customer feedback sites
June 21, 2010 in Public Relations
Grow Big by Selling Small

Grow Big by Selling Small

Go where the money is by catering to like-minded entrepreneurs.
November 10, 2009 in Sales Techniques

Should You Be the Face of Your Business?

There are plenty of ways to be your own best spokesperson--and a few reasons not to.
July 20, 2009 in Branding

Crowdsourcing: Free Problem-Solving for Your Biz

Tapping the masses for brighter ideas and bigger margins
February 25, 2009 in Marketing

Brand Makeovers: 3 Lessons in Reinvention

Target, Apple and Jack in the Box reinvented their brands through damage control, brand differentiation and broadening appeal. Put their strategies to use for your business.
November 24, 2008 in Branding