Jason R. Rich
Jason R. Rich, based in Foxboro, Mass., is author of more than 55 books on topics including ecommerce, online marketing, digital photography and interactive entertainment, as well as the Apple iPhone and iPad.
From Jason R. Rich
14 Recent Stories
Successful YouTube videos can be as different as oil and water. But those aimed at a small-business audience have some similar traits that can help you communicate your message to your customers.
If your video requires a script, these tips will help you write one in a style that appeals to your intended audience.
Growing your YouTube audience isn't as hard as you think -- here's how you can generate video views and increase viewer loyalty with help from other social media channels.
Follow these tips to keep your audience coming back for more.
If you don't know your intended audience, your video could fall flat. Here's what to keep in mind when crafting videos your audience will want to watch.
Find out who's watching your videos, what's working and what you can do to attract more viewers.
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