Jason R. Rich
Jason R. Rich, based in Foxboro, Mass., is author of more than 55 books on topics including ecommerce, online marketing, digital photography and interactive entertainment, as well as the Apple iPhone and iPad.
Before starting production on your small-business YouTube video, review these tips to help avoid "audience disconnect" and attract viewers.
Want to get the word out about your YouTube videos? Review these quick tips.
Successful YouTube videos can be as different as oil and water. But those aimed at a small-business audience have some similar traits that can help you communicate your message to your customers.
It costs nothing and is strictly optional, so if you're willing to put in the work to promote your videos, you could create a new income stream for your business.
If you're serious about getting your videos seen, it might be time to investigate pay-per-click advertising. It'll cost you, but you'll see results.
If you're going to be posting multiple company videos on YouTube, setting up your own YouTube channel is a smart (and free!) option.
If your video requires a script, these tips will help you write one in a style that appeals to your intended audience.
Growing your YouTube audience isn't as hard as you think -- here's how you can generate video views and increase viewer loyalty with help from other social media channels.
Follow these tips to keep your audience coming back for more.
You don't want your YouTube channel to look barren and boring -- these tips will help you add elements to make it your own.
Find out how to use YouTube as a low-cost marketing tool to generate new customers and sales.
If you don't know your intended audience, your video could fall flat. Here's what to keep in mind when crafting videos your audience will want to watch.
Find out who's watching your videos, what's working and what you can do to attract more viewers.
Are the errors you find while reviewing your credit reports fixable? Some are, and one personal finance expert outlines the steps you can take to correct the problems.
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© 2014 Entrepreneur Media, Inc.