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Jason R. Rich
Jason R. Rich, based in Foxboro, Mass., is author of more than 55 books on topics including ecommerce, online marketing, digital photography and interactive entertainment, as well as the Apple iPhone and iPad. 14 Recent Stories
Before starting production on your small-business YouTube video, review these tips to help avoid "audience disconnect" and attract viewers.
January 9, 2014
Want to get the word out about your YouTube videos? Review these quick tips.
January 2, 2014
Successful YouTube videos can be as different as oil and water. But those aimed at a small-business audience have some similar traits that can help you communicate your message to your customers.
December 26, 2013
It costs nothing and is strictly optional, so if you're willing to put in the work to promote your videos, you could create a new income stream for your business.
December 19, 2013
If you're serious about getting your videos seen, it might be time to investigate pay-per-click advertising. It'll cost you, but you'll see results.
December 12, 2013
If you're going to be posting multiple company videos on YouTube, setting up your own YouTube channel is a smart (and free!) option.
December 5, 2013
If your video requires a script, these tips will help you write one in a style that appeals to your intended audience.
November 27, 2013
Growing your YouTube audience isn't as hard as you think -- here's how you can generate video views and increase viewer loyalty with help from other social media channels.
November 21, 2013
Follow these tips to keep your audience coming back for more.
November 14, 2013
You don't want your YouTube channel to look barren and boring -- these tips will help you add elements to make it your own.
November 7, 2013
Find out how to use YouTube as a low-cost marketing tool to generate new customers and sales.
September 27, 2013
If you don't know your intended audience, your video could fall flat. Here's what to keep in mind when crafting videos your audience will want to watch.
September 20, 2013
Find out who's watching your videos, what's working and what you can do to attract more viewers.
September 6, 2013
Are the errors you find while reviewing your credit reports fixable? Some are, and one personal finance expert outlines the steps you can take to correct the problems.
September 4, 2013
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