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Jason R. Rich

From Jason R. Rich

Jason R. Rich is author of more than 55 books on topics including ecommerce, online marketing, digital photography and interactive entertainment, as well as the Apple iPhone and iPad. Rich, based in Foxboro, Mass., is a frequent contributor to national magazines, major daily newspapers and popular websites. He is also a marketing and public-relations consultant to businesses.

14 Recent Stories

10 Reasons Your YouTube Videos Aren't Popular

10 Reasons Your YouTube Videos Aren't Popular

Before starting production on your small-business YouTube video, review these tips to help avoid "audience disconnect" and attract viewers.
January 9, 2014 in Social Media

12 Strategies for Promoting Your YouTube Videos

Want to get the word out about your YouTube videos? Review these quick tips.
January 2, 2014 in Online Marketing
Want to Make a Successful YouTube Video? Read This.

Want to Make a Successful YouTube Video? Read This.

Successful YouTube videos can be as different as oil and water. But those aimed at a small-business audience have some similar traits that can help you communicate your message to your customers.
December 26, 2013 in Social Media
How to Become a YouTube Partner

How to Become a YouTube Partner

It costs nothing and is strictly optional, so if you're willing to put in the work to promote your videos, you could create a new income stream for your business.
December 19, 2013 in Social Media
How to Advertise Your YouTube Videos

How to Advertise Your YouTube Videos

If you're serious about getting your videos seen, it might be time to investigate pay-per-click advertising. It'll cost you, but you'll see results.
December 12, 2013 in Advertising
How to Create Your Own YouTube Channel

How to Create Your Own YouTube Channel

If you're going to be posting multiple company videos on YouTube, setting up your own YouTube channel is a smart (and free!) option.
December 5, 2013 in Social Media
How to Write a Compelling Script for Your YouTube Videos

How to Write a Compelling Script for Your YouTube Videos

If your video requires a script, these tips will help you write one in a style that appeals to your intended audience.
November 27, 2013 in Online Marketing

Expand Your YouTube Following Through Twitter and Facebook

Growing your YouTube audience isn't as hard as you think -- here's how you can generate video views and increase viewer loyalty with help from other social media channels.
November 21, 2013 in Social Media

How to Develop an Ongoing Rapport With Your YouTube Viewers and Fans

Follow these tips to keep your audience coming back for more.
November 14, 2013 in Social Media
How to Customize Your YouTube Channel

How to Customize Your YouTube Channel

You don't want your YouTube channel to look barren and boring -- these tips will help you add elements to make it your own.
November 7, 2013 in Social Media
9 Ways to Reach Customers on YouTube

9 Ways to Reach Customers on YouTube

Find out how to use YouTube as a low-cost marketing tool to generate new customers and sales.
September 27, 2013 in Online Marketing
How to Make YouTube Videos People Will Actually Want to Watch

How to Make YouTube Videos People Will Actually Want to Watch

If you don't know your intended audience, your video could fall flat. Here's what to keep in mind when crafting videos your audience will want to watch.
September 20, 2013 in Online Marketing
Video Marketing? What You Need to Know About YouTube Analytics

Video Marketing? What You Need to Know About YouTube Analytics

Find out who's watching your videos, what's working and what you can do to attract more viewers.
September 7, 2013 in Social Media

How to Fix Mistakes on Your Credit Report

Are the errors you find while reviewing your credit reports fixable? Some are, and one personal finance expert outlines the steps you can take to correct the problems.
September 4, 2013 in Personal Finance

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