Eric Schiffer is CEO of Digitalmarketing.com, providing his insights to Fortune 500 CEOs, foreign leaders, Forbes 400 billionaires and celebrities. He is the chairman of ReputationManagementConsultants.com. He is the best-selling author of Emotionally Charged Learning. Schiffer’s newest book, Build, will be in bookstores later this year.
When branding is done incorrectly, it can come off as not genuine and fake. But companies like Amazon and Starbucks have figured out how to do branding right, making them a powerful company in consumers' minds.
Often when people are faced with tough decisions, they revert back to their past and recall how tough choices affected their lives. This kind of behavior can hold people back from pursuing their passion.