Geoff Weiss

Geoff Weiss

Staff Writer. Frequently covers YouTube, celebrity entrepreneurs and viral trends.
How Barilla Transformed Into a Trailblazer for Corporate Equality
LGBT

How Barilla Transformed Into a Trailblazer for Corporate Equality

Today, the company has added transgender-related care to its health benefits, contributes money to gay rights causes and has featured a lesbian couple on a promotional website.
How to Improve Your Google AdWords Campaign This Holiday Season
SEO

How to Improve Your Google AdWords Campaign This Holiday Season

With online shoppers becoming increasingly nocturnal this holiday season -- and likely to click on a dozen websites before making a purchase -- it's critical to tap into evolving consumer habits.
In a Catch-22, This App Rewards People for Setting Down Their Phones
Mobile

In a Catch-22, This App Rewards People for Setting Down Their Phones

A trio of Singaporean entrepreneurs just won $30,000 in funding for an app called Apple Tree, which is designed to encourage face-to-face interaction.
Widow Brings Husband's Ashes to T-Mobile Store After Company Refuses to Cancel His Contract
Customer Service

Widow Brings Husband's Ashes to T-Mobile Store After Company Refuses to Cancel His Contract

A 56-year-old widow from Wales has said that it was easier -- procedurally speaking -- to bury her late husband than to cancel his T-Mobile cell phone contract.
Soon, Almost Everyone Over the Age of 6 Will Have a Mobile Phone: Report
Mobile

Soon, Almost Everyone Over the Age of 6 Will Have a Mobile Phone: Report

The report by communications giant Ericsson also stated that mobile growth is happening the fastest in India and China, with video comprising the largest segment of data traffic.
Will Podcasts Like 'Serial' Be the Binge-Worthy Successors to TV?
Trends

Will Podcasts Like 'Serial' Be the Binge-Worthy Successors to TV?

The record-shattering success of 'Serial' points to a storytelling medium that is at once seemingly groundbreaking and also oddly old-fashioned.
Going Gangster: Samsung Reports Sustainability Efforts in Rap Video
Sustainability

Going Gangster: Samsung Reports Sustainability Efforts in Rap Video

'Here we go, one scheme/Samsung to the rescue/Put wings to your dreams/ Everyone just listen.'
Craftsy, a Startup Synthesis of YouTube and Etsy, Cinches $50 Million in New Funding
MOOC

Craftsy, a Startup Synthesis of YouTube and Etsy, Cinches $50 Million in New Funding

The Denver-based company, which vends hundreds of video tutorials in various crafting fields, now counts $106 million in venture capital.
Why France Is Rebranding the 'Doggie Bag'
Restaurants

Why France Is Rebranding the 'Doggie Bag'

A new campaign seeks to overcome long-held stereotypes that asking for leftovers is either stingy or piggish.
There's an Epic Battle of Christmas Commercials Unfolding in the U.K.
Advertising

There's an Epic Battle of Christmas Commercials Unfolding in the U.K.

In one corner -- swooning penguins. In the other -- a heartrending historical account of soldiers calling a temporary truce.
Swarovski is Advertising a $60 Crystal Bracelet on Craigslist's 'Missed Connections' Pages
Advertising

Swarovski is Advertising a $60 Crystal Bracelet on Craigslist's 'Missed Connections' Pages

The intention behind the odd marketing move, an exec claims, is to bring the storied crystal maker back down to earth.
Will Ferrell's 'Funny Or Die' Seeks Up to $300 Million in Possible Sale
News and trends

Will Ferrell's 'Funny Or Die' Seeks Up to $300 Million in Possible Sale

The comedy site has hired a financial adviser to field unsolicited offers, CEO Dick Glover wrote in a memo to employees.
Tumblr's Ad Strategy: We Want the Guys Who Make Super Bowl Ads
Advertising

Tumblr's Ad Strategy: We Want the Guys Who Make Super Bowl Ads

Tumblr Founder David Karp envisions a more aspirational approach on par with the great television and print campaigns of yore.
From Eye Shadow to Entire Houses: 7 of the Craziest 3-D Printed Creations Yet
3-D printing

From Eye Shadow to Entire Houses: 7 of the Craziest 3-D Printed Creations Yet

In honor of Martha Stewart, who recently proclaimed her 'love' for 3-D printing, here's a list showcasing the technology's endless and magical possibilities.
How These Vet Entrepreneurs Are Bridging America's Civilian-Military Divide
Veterans Day

How These Vet Entrepreneurs Are Bridging America's Civilian-Military Divide

Sword & Plough founder Emily N??ez Cavness and Pinterest exec Don Faul illustrate how military experience can translate into dynamic careers in the civilian sector.