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Geoff Williams

Geoff Williams has written for numerous publications, including Entrepreneur, Consumer Reports, LIFE and Entertainment Weekly. He also is the author of Living Well with Bad Credit.

30 Recent Stories

How I Did It: Getting Started in the Pet Business

How I Did It: Getting Started in the Pet Business

Meet five enterprising animal lovers who found their second acts in the booming pet industry.
February 26, 2012 in Business Ideas
How to Hire Workers for Crummy Jobs

How to Hire Workers for Crummy Jobs

Need someone for a task that would make even Mike Rowe blanch? When working for you isn't a dream come true.
July 8, 2011 in Hiring Center
What Scares Business Owners?

What Scares Business Owners?

Plenty of things. But, like inventory, employees and cash flow, fear can be managed.
October 29, 2010 in Startup Basics
How to Put Your Creative Stamp on a Franchise

How to Put Your Creative Stamp on a Franchise

Creative risks can make the difference between plodding and prosperous.
October 26, 2010 in Franchises
Five Tips for Marketing to College Students

Five Tips for Marketing to College Students

Use these strategies to help you hit a constantly moving target.
September 24, 2010 in Targeting Niche Markets
Big Marketing Stunts, Small-Business Style

Big Marketing Stunts, Small-Business Style

Creating buzz around your business is tough, but it's nothing compared to keeping that momentum going.
August 3, 2010 in Marketing Basics

Hire the Movers, Fire the Truck

If you think moving from one house to another is stressful, try moving a business.
June 3, 2010 in Management & Operations
The Toyota Effect: Unlikely Winners and Losers

The Toyota Effect: Unlikely Winners and Losers

How is the automaker's global recall affecting other businesses?
April 26, 2010 in Automotive

Turn Your Car Into Your Computer

Mobile warriors rejoice; Wi-Fi has reached your vehicle. Just don't surf while driving.
February 11, 2010 in Automotive

Become a Gift-Giving Guru

Choosing the right gift is harder than it seems--and choosing the wrong one could cost you.
December 17, 2009 in Customer Service

Business Unusual: The Tailgater in Your Living Room

What if there was a service to match rabid sports fans with home owners across the country?
November 13, 2009 in Business Ideas

More Buck Than Bang

Don't waste your startup funds on marketing tactics that cost more than they're worth.
September 24, 2009 in Startup Basics

What Have You Done for Me Lately?

Companies are under pressure to get the results of their marketing money. Here's how to prove you're delivering.
September 16, 2009 in Your Business Plan

How to Use Humor in Marketing

Humor can lead to a marketing grand slam--as long as it's done right.
March 12, 2009 in Marketing

4 Ways to Kill a Deal in Brazil

Sometimes cultural barriers can undo a multimillion-dollar deal. Make sure the barrier isn't you.
February 4, 2009 in Market Research

3 Ways to Kill a Deal in India

Sometimes cultural barriers can undo any multimillion dollar deal. Make sure the barrier isn't you.
November 17, 2008 in Market Research

How to Grow Without Growing Pains

Ray Barton transformed Great Clips from just four hair salons into nearly 3,000, and he did it by turning down franchises that didn't fit into his expansion strategy.
September 10, 2008 in Success Stories

The Secret Upside to Fear

Don't let fear make your decisions. Find out how to ease your worries, and boost your business to new heights.
August 29, 2008 in Leadership

Little Boxes' Big 4-0

As the cubicle turns 40, we look back at the great (and not-so-great) moments in cube history.
August 1, 2008 in Entrepreneur Magazine

The Seeds of Success

Business is blooming for 1-800Flowers.com, but it wasn't always that way for founder Jim McCann.
July 17, 2008 in Success Stories

Get Smarter

Would you believe. that, unlike watching the movie, reading this will make you get smart?
June 19, 2008 in Startup Basics

Innovation Nation

At Eureka! Ranch, American manufacturers find creative ways to grow.
June 1, 2008 in Entrepreneur Magazine

What's the Next Bubble to Burst?

It's a question for a realist, not a pessimist.
May 30, 2008 in Starting a Business

Two's Company

Is your dynamic duo likely to become an explosive one? Before jumping into a business partnership, ask yourself these 7 key questions.

Law and Potential Disorder

Find out how the latest slew of legislation could affect your business in 2008.
January 22, 2008 in Business Management

An Extension of Himself

Athlete Eric Robinson has helped build a $10 million prosthetic foot company, as well as an event that gives amputees a chance to participate in extreme sports again.
January 15, 2008 in Xtreme Entrepreneurs

Crash Course on Extreme Sports

These action-sport athletes are taking on business ownership at full speed and finding out it's not always a smooth ride.
January 15, 2008 in Xtreme Entrepreneurs

From Gamer to Gym Rat

Now gamers can play while getting in their gym time, too. And we're not just talking about the Wii.
January 3, 2008 in Technology

A Toy Shop Story

These toy shops may be small, but they compete with the biggest retailers every holiday season and thrive.
December 19, 2007 in Management & Operations

What's Up With These Docs?

These former doctors found the best treatment was to take two aspirin and start a business in the morning.
November 14, 2007 in Success Stories
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