Chicago-based writer Jason Ankeny is the executive editor of Fiercemobile content, a daily electronic newsletter dedicated to mobile media, applications and marketing.
Gamification, a principle for applying gameplay mechanics and theories to everyday problems, is growing in popularity. Here's how your small business can start playing.
In addition to helping business owners solve problems around customer engagement and retention, gamification can enhance staff relations.
Entrepreneur wanted in on the multibillion-dollar mobile gaming business. So we decided to build our own iPhone game and share everything we learned with readers. Here's the painfully true story of Bosshole.
Starting a Business
Darian Shirazi turned down a $35 million acquisition offer from Google, and leveraged his massive local database to provide real-time information for sales teams targeting the U.S. small-business market.
Slice aims to make everyday items both nicer to look at and easier to use.
Brian Spaly's latest venture, Trunk Club, bucks conventional retail models.
The convergence of social media, mobile interactivity and geolocation technology has given rise to a new marketing trend: SoLoMo. The name may be a mouthful, but it could signal the next evolution of local advertising.
Struggling to convey your startup's value to consumers? Team with the right design firm for branding that fits.
Your brand draws customers to your business. Here are the elements you should consider when designing it.
Ribbon allows for one-click payments via any user platform.
As game play shifts from the console to the smartphone, the balance of power has tipped in favor of upstarts like Bolt Creative and Imangi Studios.
Chartboost is helping developers drive adoption--and revenue--by harnessing the collective power of mobile gaming.
While corporate-owned multiplexes have faced declining attendance, one indie theater chain is bucking the trend.
AdLeads lets companies launch geo-tagged campaigns that sidestep the cost-per-click model, in favor of sign-ups.
Shoptiques brings cutting-edge creations from brick-and-mortar boutiques online.
Copyright © 2014 Entrepreneur Media, Inc. All rights reserved.
© 2014 Entrepreneur Media, Inc.