Jason Wolfe is the founder and CEO of Giftcards.com. He created MyCoupons.com
in 1995, the first online coupon site. In 1997, he started DirectLeads.com
, one of the first online lead generation networks. In 2003, he introduced KeywordMax.com
, which became one of the world leaders in keyword bid management. In 2004, his company created and patented the Cross Publication and Network model.