Jeff Hasen

Jeff Hasen

Jeff Hasen is chief marketing officer at Hipcricket, a mobile marketing and advertising firm based in Seattle. This excerpt is adapted from his book, "Mobilized Marketing: How to Drive Sales, Engagement and Loyalty Through Mobile Devices," (John Wiley & Sons Inc., 2012).

Making Mobile Marketing Work for Your Business
Marketing

Making Mobile Marketing Work for Your Business

Marketers offer insights on gauging the best ways to engage with your customers on the go.