Jennifer Connelly is founder and CEO of JCPR, a leading independent public relations agency with practice groups in finance, technology, professional services and innovation and leadership.
Marrying your brand to another can be shrewd marketing but proceed thoughtfully. Even corporate breaking up is hard to do.
Launching a Business
The star-studded unveiling of Tidal was a tangle of mixed messages that neglected to mention any good reasons why music consumers might want the service.
Marketing that resonates and sticks in our memories despite the media cacophony tends to share certain characteristics.
Technology is helping to bring public relations out of the shadowy realm between marketing and advertising.
Every blogger has the potential to become an influential news source but the checks and standards of any earlier time apply unevenly, if at all.
Video is a medium for storytelling first, marketing second.
It's always a rude surprise when the walls of a reputation come tumbling down, but also a chance to rebuild.
The resurrection of Arthur Andersen as a brand name is a compelling example of the enduring value of a company's reputation.
The language professional peers understand is often confounding to the audience waiting to listen to your story.
In today's hyper-smart and sensitive culture, “brand” is bigger, and more valuable, than ever.
Painstaking cultivation of brand and reputation can be undone in a digital instant but a sound public relations plan will protect both while growing your business.
Whether you are a celebrity chef or an entrepreneur, you can not underestimate the importance of how you appear to the public.