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Jennifer Connelly is founder and CEO of JCPR, a leading independent public relations agency with practice groups in finance, technology, professional services and innovation and leadership.
The Most Memorable Ad Campaigns Share These 3 Elements
Marketing that resonates and sticks in our memories despite the media cacophony tends to share certain characteristics.
The Golden Age: How the PR Industry Is Coming Into its Own
Technology is helping to bring public relations out of the shadowy realm between marketing and advertising.
Media In the Information Age Operates Under Different Rules
Every blogger has the potential to become an influential news source but the checks and standards of any earlier time apply unevenly, if at all.
4 Tips for Telling Your Story in the Video Content Your Audience Demands
Video is a medium for storytelling first, marketing second.
5 Crisis Management Tips Olivia Pope Would Endorse
It's always a rude surprise when the walls of a reputation come tumbling down, but also a chance to rebuild.
'Brand Equity' Is an Intangible That's Worth Real Money
The resurrection of Arthur Andersen as a brand name is a compelling example of the enduring value of a company's reputation.
You Can Live Blissfully Free of Jargon by Embracing Storytelling Sound Bites
The language professional peers understand is often confounding to the audience waiting to listen to your story.
For the Brand to Thrive, the Leader Must Be the Brand
In today's hyper-smart and sensitive culture, “brand” is bigger, and more valuable, than ever.
PR is the Star of Our Integrated Communications Universe
Painstaking cultivation of brand and reputation can be undone in a digital instant but a sound public relations plan will protect both while growing your business.
Brilliant or Burned: Why Managing Your Reputation is Crucial to Success
Whether you are a celebrity chef or an entrepreneur, you can not underestimate the importance of how you appear to the public.
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