Jennifer Connelly is founder and CEO of JCPR, a leading independent public relations agency with practice groups in finance, technology, professional services and innovation and leadership.
Video is a medium for storytelling first, marketing second.
It's always a rude surprise when the walls of a reputation come tumbling down, but also a chance to rebuild.
The resurrection of Arthur Andersen as a brand name is a compelling example of the enduring value of a company's reputation.
The language professional peers understand is often confounding to the audience waiting to listen to your story.
In today's hyper-smart and sensitive culture, “brand” is bigger, and more valuable, than ever.
Painstaking cultivation of brand and reputation can be undone in a digital instant but a sound public relations plan will protect both while growing your business.
Whether you are a celebrity chef or an entrepreneur, you can not underestimate the importance of how you appear to the public.