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Jennifer Wang

Jennifer Wang is a staff writer at Entrepreneur magazine in Southern California. She’s been writing about business for newspapers and magazines since 2004, beginning with a stint in the publications department of the Federal Reserve Bank of Richmond, where she realized that economics could, in fact, be cool.

30 Recent Stories

Exclusive Q&A with Shark Tank's Investors

Exclusive Q&A with Shark Tank's Investors

Get inside the mind's of the business and investment experts at the heart of ABC's powerhouse entrepreneurship show Shark Tank, as they dish on what it takes to make it in the world of business.
November 30, 2012 in Startup Financing
A Look at Shark Tank's Most Memorable Deals

A Look at Shark Tank's Most Memorable Deals

From cat cartoons to lip balm for couples, the sharks look back that some of their best (and worst) investments.
November 30, 2012 in Business Ideas
The Costs and Benefits of Alternative-Fuel Vehicles

The Costs and Benefits of Alternative-Fuel Vehicles

Hybrid, electric and clean-diesel models have finally taken hold of the U.S. auto market. But what does that mean for your bottom line? We examine the costs and benefits of alternative-fuel vehicles.
October 24, 2012 in Automotive
Why Small Business Owners Are Switching to Alternative-Fuel Vehicles

Why Small Business Owners Are Switching to Alternative-Fuel Vehicles

Hybrid, electric and clean-diesel models have taken hold of the U. S. auto market. But what does that mean for your bottom line? These 'treps tell us why they have gone green.
October 24, 2012 in Automotive
Website Creates Author Community for the Self-Published

Website Creates Author Community for the Self-Published

Libboo.com aims to improve the quality of self-published books and create a community of authors and readers.
September 5, 2012 in Success Stories
OrigAudio Hits It Big With Fold and Play Recycled Speakers

OrigAudio Hits It Big With Fold and Play Recycled Speakers

Two friends create quirky portable speakers inspired by a takeout box.
August 28, 2012 in Young Entrepreneurs
6 Lessons in How to Build a Successful App

6 Lessons in How to Build a Successful App

Development firm inMarket shares the secrets to building a successful app.
August 23, 2012 in Apps & Software
Alternatives to In-House App Development

Alternatives to In-House App Development

There are several ways to get your app published on iTunes, here's what you need to know.
August 23, 2012 in Apps & Software
3 Companies That Are Making Politics Cool Again

3 Companies That Are Making Politics Cool Again

High-tech political junkies are finding new ways to reach voters.
August 22, 2012 in Innovation
6 Tech Startups With a Fun Spin on Fitness

6 Tech Startups With a Fun Spin on Fitness

Tech companies are taking the tedium out of training. Here are a few of our favorite digital fitness options.
July 29, 2012 in Success Stories
How Fitbit Is Cashing in on the High-Tech Fitness Trend

How Fitbit Is Cashing in on the High-Tech Fitness Trend

How the device manufacturer is building a following by enhancing users' workouts through gaming and community-building.
July 28, 2012 in Success Stories
Mobi Munch Turns the Food-Truck Trend Into a Restaurant Necessity

Mobi Munch Turns the Food-Truck Trend Into a Restaurant Necessity

Mobi Munch aims to streamline the mobile food industry with a turnkey platform that standardizes every part of the operation.
July 25, 2012 in Profiles
How Lytro Offers a New View of Optical Photography

How Lytro Offers a New View of Optical Photography

The startup's technology is reinventing the digital camera and carving its own competitive niche.
July 25, 2012 in Innovation
Network Optix Takes Video Surveillance to the Next level

Network Optix Takes Video Surveillance to the Next level

The innovative platform brings streaming HD video to surveillance.
July 25, 2012 in Profiles
Inside the Competitive Mind of Billionaire Mark Zuckerberg (Infographic)

Inside the Competitive Mind of Billionaire Mark Zuckerberg (Infographic)

We put Facebook's founder under the microscope to dissect his ongoing drive to compete--even though the results can be a total fiasco.
July 24, 2012 in Young Entrepreneurs
The Startup Success Story Behind the Band of the Day App

The Startup Success Story Behind the Band of the Day App

The Band of the Day daily music-discovery magazine app lets musicians be seen and heard.
June 14, 2012 in Apps & Software
How Syyn Labs Brings Creative Visions to Life

How Syyn Labs Brings Creative Visions to Life

The boot-strapped production company finds its niche in wild spectacles.
May 23, 2012 in Profiles
Geoloqi Makes it Easier to Make Apps Smarter

Geoloqi Makes it Easier to Make Apps Smarter

Startup offers a turnkey platform to add new geolocation functionality to apps and mobile devices.
May 23, 2012 in Profiles
Tonic Health Brings Fun and Games to Boring Health Forms

Tonic Health Brings Fun and Games to Boring Health Forms

The Menlo Park, Calif.-based company is using technology to help healthcare providers create more appealing questionnaires.
May 23, 2012 in Profiles
How a B2B Website Made an Emotional Connection With Customers -- And Saw Conversions Soar

How a B2B Website Made an Emotional Connection With Customers -- And Saw Conversions Soar

A small-business consultant finds success online by embracing her website's limits and tweaking her message.
May 18, 2012 in Site Design
How Social Media Saved a Hollywood Landmark

How Social Media Saved a Hollywood Landmark

The Roxy Theatre on Hollywood's Sunset Strip was on its way down when Nic Adler took over and restored it to prominence in the North American music scene.
April 18, 2012 in Social Media
BlogFrog and the Power of Moms

BlogFrog and the Power of Moms

BlogFrog is capitalizing on the massive influence of mom bloggers with its brand-sponsored conversations and communities. The network's agency clients and star writers are also reaping rewards. But as
March 21, 2012 in Innovation
How Three Businesses Broke Into the Mommy Market

How Three Businesses Broke Into the Mommy Market

These entrepreneurs tapped into a lucrative market -- and so can you.
March 21, 2012 in Success Stories
How a Cafe Chain Rebranded With a Pro Surfer

How a Cafe Chain Rebranded With a Pro Surfer

A chain rebrands with a local focus, a surf theme and a celebrity endorsement.
March 20, 2012 in Branding
Skincare Startup's Lesson for Online Brands: Looks Matter

Skincare Startup's Lesson for Online Brands: Looks Matter

The owner of a skincare line wises up to a basic tenet of packaging and watches online sales take off.
March 16, 2012 in Success Stories
Is Starting a Business an Art or a Science?

Is Starting a Business an Art or a Science?

When it comes to launching a business, should you trust your gut or employ a more analytic approach? Professor Steve Blank and behavioral economist Kay-Yut Chen square off.
February 28, 2012 in Startup Basics
How Motorcycle Designer Erik Buell Got His Vroom Back, Post Harley-Davidson

How Motorcycle Designer Erik Buell Got His Vroom Back, Post Harley-Davidson

The trailblazing entrepreneur followed up a disastrous collaboration by launching a new company, a showcase for innovative racing bikes. But can it get the funding it needs?
February 21, 2012 in Profiles
Five Things to Do Before Your SXSW Launch

Five Things to Do Before Your SXSW Launch

A good showing at Austin's South by Southwest Interactive festival can carry you down the path to startup glory. Here's a last-minute checklist.
February 16, 2012 in Startup Basics
10 Lessons in Brilliant Marketing

10 Lessons in Brilliant Marketing

From viral campaigns to virus campaigns, we pick the 10 marketing initiatives in 2011 that hit on that winning combination of great idea, perfect timing and flawless execution.
January 25, 2012 in Marketing Ideas
How to Become Your Company's Storyteller

How to Become Your Company's Storyteller

Biographies, product histories and compelling anecdotes can lend a personal touch to any brand--and this resonates with consumers. Here's how to tell your tale.
January 10, 2012 in Magazine