Jerry Jao

Jerry Jao

CEO and Co-Founder, Retention Science

Jerry Jao is the CEO and co-founder of Retention Science, a leader and innovator in retention marketing. Prior to his founding of two other marketing software companies, he worked at he worked at Morgan Stanley, KPMG Advisory and Clear Channel Communications. He is a graduate of the University of California, Berkeley and Yale School of Management. 

Forget Cyber Monday: Here Are the 2015 Holiday Retail Sales Trends
Holiday Shopping

Forget Cyber Monday: Here Are the 2015 Holiday Retail Sales Trends

What's clear is that marketers are wasting time and losing customers during the holidays.
3 Steps to Building Your Brand's Unfair Advantage
Marketing

3 Steps to Building Your Brand's Unfair Advantage

It takes a lot more than luck to become the next marketing unicorn.
3 Lessons on Appreciation for Leaders, Inspired by the Unsung Heroes of Every Tech Company
Ready To Launch

3 Lessons on Appreciation for Leaders, Inspired by the Unsung Heroes of Every Tech Company

True leadership means recognizing the teams behind every visionary instead of getting caught up in trying to be one.
The Top 7 Customer Retention Tips for Today's Data-Driven Marketers
Customer Retention

The Top 7 Customer Retention Tips for Today's Data-Driven Marketers

Customer retention is key to a successful business. Learn how.
Yes, Believe It: Taylor Swift Is a Customer Retention Expert
Customer Retention

Yes, Believe It: Taylor Swift Is a Customer Retention Expert

The pop star proves she knows her customers and fans.
The Marriage of Clicks and Bricks
Retail Businesses

The Marriage of Clicks and Bricks

Ecommerce retailers have realized that shoppers find value in being able to see and inspect items in real life.
Balance Fun and Productivity at the Year's End
Control What You Can

Balance Fun and Productivity at the Year's End

Fourth quarter is too important for everyone to just let go. Here's how to rally for results while reveling.
Why CEOs Need Mentors -- They Accelerate Learning
Ready To Launch

Why CEOs Need Mentors -- They Accelerate Learning

A young entrepreneur explains the benefits of the advice he received from an seasoned executive at a large company.
Just Sticking Around for the Food? Why Company Culture Matters More Than Perks.
Small Business - Big Impact

Just Sticking Around for the Food? Why Company Culture Matters More Than Perks.

One CEO reports on how fostering a family atmosphere spurs productivity and flexibility among members of his team.
5 Key Principles for a Company's Website Redesign
Building a Website

5 Key Principles for a Company's Website Redesign

Even if a business has the best product or service, if its site doesn't communicate its messages quickly, valuable customers will be lost to competitors.
How Jeff Bezos Inspired an Immigrant Teen to Become a CEO
Control What You Can

How Jeff Bezos Inspired an Immigrant Teen to Become a CEO

A Taiwanese-American entrepreneur overcomes shyness and language barriers and learns to take risks.
What You Don't Know (But Should) About Managing Millennials
Small Business - Big Impact

What You Don't Know (But Should) About Managing Millennials

Gen Y-ers' appreciation for work-life balance, affinity for team collaboration and passion for helping their colleagues makes them an important asset.
The 3 Cardinal Rules of Business I Didn't Learn in School
Management Lessons

The 3 Cardinal Rules of Business I Didn't Learn in School

One of the lessons this CEO has learned outside the classroom is number crunching is useful but communication skills really count.
Why Entrepreneurs Should Plan for Failure, Not Success
Ready To Launch

Why Entrepreneurs Should Plan for Failure, Not Success

Being practical and thoughtful about all of the possibilities and worst-case scenarios prompts allows firm to progress.
Closing My First Big Deal
Small Business - Big Impact

Closing My First Big Deal

How one entrepreneur landed his first client for pay when other startups give away their products.