Joe Mathews

Joe Mathews

Co-author of Street Smart Franchising

Joe Mathews has 20 years' experience in franchising, including management roles with Subway, Blimpie, Motophoto, The Entrepreneur’s Source and other national chains. He is co-author of Street Smart Franchising with Don Debolt and Deb Percival, from Entrepreneur Press. He is based in Litchfield, Conn. Follow him on Twitter: @joematty.

4 Recent Stories

This Is What the Ultimate Sales Conversation Sounds Like
Sales

This Is What the Ultimate Sales Conversation Sounds Like

In any conversation you have with a customer, there are other conversations at work: the one in your head and the one in his or hers.
Five Ways to Find Your Business Fit
Finding Ideas

Five Ways to Find Your Business Fit

If you're looking at getting into a new business, first make sure it suits your needs. Here's how.
Buyer Beware: Franchise Warning Signs
Franchise Buying Guide

Buyer Beware: Franchise Warning Signs

What to look out for when researching a franchise opportunity.
How to Overcome Startup Fears
Startup Basics

How to Overcome Startup Fears

Here are suggestions for getting past the mental traps that might be holding you back from starting your own business.

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