John Brubaker

John Brubaker

Performance Consultant, Speaker & Award-Winning Author
John Brubaker is a nationally renowned performance consultant, speaker and award-winning author. Using a multi-disciplinary approach, Coach Bru helps organizations and individuals turn their potential into performance.
Money -- Even Lots and Lots of Money -- Can't Buy You Happiness
Entrepreneur Mindset

Money -- Even Lots and Lots of Money -- Can't Buy You Happiness

There are reasons why so many people who get rich quick suffer from depression, guilt, stress and social isolation.
Why Good Enough Isn't Nearly Enough
High Performance

Why Good Enough Isn't Nearly Enough

Don't strive for done, strive for perfect -- because when we strive for perfect, we usually will land upon excellence.
Why Entrepreneurs Must Fight Mediocrity
Entrepreneur Mindset

Why Entrepreneurs Must Fight Mediocrity

The partial-reinforcement extinction effect is a real threat, which is why it's up to competitive business people to keep standards high.
How Accessibility and Connection Separate the Best From the Rest
Entrepreneur Mindset

How Accessibility and Connection Separate the Best From the Rest

Dallas Mavericks owner Mark Cuban and MSU football strength coach Ken Mannie are beyond successful -- because they are accessible. Here's what you can learn from them.
Why the Most Successful People Have the Most Haters
Entrepreneur Mindset

Why the Most Successful People Have the Most Haters

Rolling Stone hated Led Zeppelin. Gene Siskel hated The Silence of the Lambs. The more people who hate Donald Trump, the higher his numbers go in the polls. See where this is going?
How Blowing a Whistle at 3 a.m. Meant Big Business for One Referee
Data-Driven Marketing

How Blowing a Whistle at 3 a.m. Meant Big Business for One Referee

Sometimes, all it takes is waking up 400 people in the middle of the night to launch your product to success. Here's how you can make customers stand up and pay attention.
Be Like Eric Church. Focus on Your First Few Fanatics for a Big-Time Payoff.
Data-Driven Marketing

Be Like Eric Church. Focus on Your First Few Fanatics for a Big-Time Payoff.

The country singer hit pay-dirt when he secretly released his new album to his fan club members first. You should run your business the same way.
A Eulogy for Delayed Gratification
Control What You Can

A Eulogy for Delayed Gratification

Let's mourn the passing of what had been one of the key tenets of entrepreneurship.
Are You Losing Your Humanity to the Scourge of Busyness?
Control What You Can

Are You Losing Your Humanity to the Scourge of Busyness?

Like having multiple apps open on your smartphone, trying to do everything drains your battery and impairs your performance.
Holly Holm's Shocking Victory Over Ronda Rousey Reminds Us That Every Champ Is Beatable
Entrepreneur Mindset

Holly Holm's Shocking Victory Over Ronda Rousey Reminds Us That Every Champ Is Beatable

Whatever you're fighting for in your business, you must do so for a higher purpose than just victory.
Why You Should Be Fearlessly Authentic
Data-Driven Marketing

Why You Should Be Fearlessly Authentic

Authenticity is staying true to who you are and what you do. You can't 'act' authentic, you can only be authentic.
If You're Not Buying What You're Selling, You're in Big Trouble
Growth Strategies

If You're Not Buying What You're Selling, You're in Big Trouble

A fitness goods store decision to close on Black Friday shows how committed it is to its own mission. This is great business.
#StadiumStatus -- For Your Business to Grow Bigger, You Need to Think Bigger
Growth Strategies

#StadiumStatus -- For Your Business to Grow Bigger, You Need to Think Bigger

Stadium status, a term popularized by musicians and athletes, is that elusive place every coach, athlete, entertainer and performer of every type strives to reach.
'Chase Excellence and the Dollars Will Take Care of Themselves'
Small Business - Big Impact

'Chase Excellence and the Dollars Will Take Care of Themselves'

There are three questions people ask themselves when they meet you, and the answers will determine whether they do business with you.
If You Don't Build Relationships, Nothing Else Matters
Data-Driven Marketing

If You Don't Build Relationships, Nothing Else Matters

Making the sale and earning a vote require the same skills and personal touch. Here are nine steps that will help you do either.