John Jantsch

John Jantsch

John Jantsch is a marketing consultant, speaker and author of Duct Tape Selling: Think Like a Marketer; Sell Like a Superstar and Duct Tape Marketing: The Commitment Engine and The Referral Engine (Portfolio: May 15, 2014). He is the founder of the Duct Tape Marketing Consultant Network.

19 Recent Stories

Projecting a Great Customer Experience a Half Year Ahead
Starting a Business

Projecting a Great Customer Experience a Half Year Ahead

Work backward from months after a product's sale to your first interaction with a prospect to find ways to engage and support the consumer.
Business Management

Come Together--Virtually

Virtual tools for getting more done with fewer employees.

Come Together--Virtually

Virtual tools for getting more done with fewer employees.

Referral Offers Your Customers Can't Refuse

A great product or service and inviting customer experience is essential to building a steady stream of referrals to your business.

7 Steps to the Perfect Marketing Plan

Think about who you are, who needs what you do and how to get their attention.

Success Must be Measured

4 key metrics can help you determine if your brand-building is working.
Startup Basics

Look Good Online

The only way to control what people say about your company is to be part of the conversation.
Marketing How-To Guides

A Time To Market

A time to market your to-do list isn't complete without this key practice--and neither is your business.
Entrepreneur Magazine

Gaining The Lead

3 areas you can't afford to ignore when it comes to the all-important lead.
Entrepreneur Magazine

Say Anything

Need something to talk about? Here's how to get a mouthful of content.
Entrepreneur Magazine

Do the Two-Step

Forget cold calling--now, getting leads is as simple as counting to two.
Entrepreneur Magazine

Social Butterfly

Work the social networking scene to get the most out of your online presence.
Entrepreneur Magazine

Referral Madness

Gain referrals by marketing your business to customers every step of the way.
Entrepreneur Magazine

The New Frontier

These days, everyone's blogging. Is it time for your business to join the club?
Entrepreneur Magazine

Making Headlines

Here's how to get the media attention you've always wanted--the right way.
Entrepreneur Magazine

It's a Hit

Get customers psyched about your business by using all the web has to offer.
Entrepreneur Magazine

Frame of Reference

Referral-based business is good business, so why not put it front and center?
Entrepreneur Magazine

The Come-Back Kit

Repeat customers are the heart of your business. Here's how to reel them in.
Entrepreneur Magazine

You Lost Me at Hello

If prospects think you're just like everyone else, let your marketing kit prove otherwise.

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